No One Wants to Buy a Subaru Impreza. You Should.

The Subaru Impreza is a long-standing sedan staple. It’s been on sale since forever, but due to the rise of the SUV, its popularity has dipped in recent years. Frankly, most buyers just want a larger, higher vehicle. There’s nothing wrong with that, but there’s also an alternative. The Impreza represents that alternative. Even among Subie loyalists, the vehicle is somewhat shunned, living in the shadow of the lifted wagon alternative, the Outback.

The Subaru Impreza just doesn’t sell

A silver Subaru Impreza wagon on stage at the N.Y. Auto Show
The Impreza wagon | John Taggart via Getty Images

However, these aren’t the only reasons that the brand’s sedan/wagon offering doesn’t sell. Unfortunately, used models are hampered by their infotainment. But, glass half full. A downside like that is only a talking point to get a better deal. There’s also quite a bit of logic to buying an Outback over its smaller sedan or wagon cousin. Buyers love the ground clearance of the Outback, and that’s just not something you can get out of the other Subie.

However, practicality is often a talking point when comparing the model to others in the brand’s lineup. Frankly, it shouldn’t be. Yes, the Outback is a larger vehicle. So is the brand’s SUV offering, the Forester. However, the Subaru Impreza is perfectly usable 99.9% of the time.

Poors sales does not a bad car make

The Impreza's leather-wrapped steering wheel
2020 Subaru Impreza interior | Subaru

I personally have taken a 2017 Subaru Impreza wagon from Denver to Moab and back. The little wagon performed phenomenally in every regard. It held a dog and the luggage of two people for an entire 3-day weekend in 100+ degree heat without a single complaint or issue. Additionally, it stayed on the road in some of the nastiest winds I’ve ever seen. If that isn’t enough to convince you to at least consider the Subaru Impreza, there’s more still.

Both the Subaru Impreza sedan and wagon manage to edge out the Forester in terms of MPG. Additionally, due to the smaller size and lower price point of the Impreza, it’ll be somewhat cheaper to maintain. Smaller vehicles usually consume less oil, brake pad material, and fuel; as evidenced by the Impreza’s MPG ratings. That said, there’s absolutely no reason the little wagon that could should be outshone by its bigger siblings.

Finding a used one should be easy

A blue Impreza sedan and a silver wagon on the beach
2020 Subaru Impreza sedan and wagon | Subaru

The popularity of other Subaru models is exactly why the Subaru Impreza is so enticing. Because the sales figures are poor, dealers and private sellers alike should be willing to work with you more on the price for a new or used model. Additionally, the semiconductor shortage has driven the market into a state of scarcity. Consumers are unable to get what they want, and if they don’t want a Subaru Impreza, now is your chance to scoop one up on the cheap. The Subaru Impreza, be it in sedan or wagon form, is a perfect example of numbers not making the car.

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