Skip to main content

A Nissan Dealership in Springfield, Virginia, offered an interesting deal on the 2021 Nissan Titan. During one of the most difficult periods in automotive sales history, Hart Nissan launched an extreme promotion that defies pricing trends. While car prices are higher than ever, Hart offered a Nissan leaf for less than a dollar. The only catch was, you had to buy a Nissan Titan first.

A maroon Nissan Titan pickup truck
Nissan Titan | Bryan Thomas via Getty Images)

The 2021 Nissan Titan pairs well with the Leaf

Multi-car households are the norm, especially when one vehicle is purpose-built. It’s not always practical to drive a full-size pickup truck. Truck buyers looking for a smaller, more practical daily driver could do worse than the Nissan Leaf. Where the Titan falls short, its electric sibling excels, making the two a logical pairing.

The Nissan Titan is not known for having a comfortable ride or smooth suspension. Nissan built this truck for work, and it shows in its straightforward, no-frills interior. The 2021 year model features more creature comforts than the previous year’s, but this is was not a truck built for a pleasure cruise. The Leaf, by comparison, offers passengers a spacious cabin and quiet ride.

Like many work vehicles, the Titan was designed to prioritize performance, not fuel economy. The 2021 Titan gets about 21 mpg highway. Drivers looking for a fuel-efficient daily driver in addition to a workhorse could do much worse than the Nissan Leaf. The all-electric car has a range of 226 miles per full charge.

How much does a 99 cent Leaf really cost?

Nissan Leaf | Michael Dodge via Getty Images

On the surface, a 99 cent EV sounds like a net positive for buyers. With any advertising, the terms and conditions spell out the real costs and benefits. Hart Nissan Leaf leases pay just 99 cents for the lease, but additional taxes and fees apply. The lease agreement extends 2 years. Drivers agreed to use the EV no more than 10,000 miles per year.

To qualify for the dollar deal, buyers first purchased a 2021 Nissan Titan. With a starting MSRP of $38,345, this was no small investment. The base model S Titan is more than adequate as a work truck. Standard equipment like rear cross-traffic alert, blind-spot monitoring, lane departure warning, automated emergency braking, and more make the S feel like a good deal, even without an extra EV.

Truck shoppers looking for a little extra can spring for the optional utility package, which includes practical additions such as a trailer hitch and wiring, a front overhead console, and a spray-in bed liner. These add-ons give the Titan even more functionality on the job.

This EV is worth more than a buck

Nissan Leaf | Gado via Getty Images

The Nissan Leaf was the best-selling EV worldwide until 2020. Consumer Reports issued the 2021 its sought-after recommendation. The base S model leaf has a starting MSRP of $32,620, making it comparable in price to the Titan. The base model S Leaf is a great deal at full price. For 99 cents, it’s a steal. For less than a dollar, Hart leasees enjoy the longest range of any Leaf trim level, keyless entry and push-button start, automatic headlamps, automatic climate control, an 8-inch infotainment system, and more.

The 99 cent Leaf promotion was intended to run through the end of May, but inventory ran out much faster than expected. This promotion provided Titan buyers with incredible value and increased sales for the dealership. It’s a prime example of how a clever campaign can benefit all parties involved. Even in this market, creative marketing is still a staple of automotive sales.