Any avid YouTube watchers know just how valuable the Golden Button is. It is an award given to YouTube channels when they reach an astonishing 1,000,000 subscribers. It isn’t the highest level of achievement you can receive on the platform, which ranks from the Silver Creator Award at 100,000 subscribers, to the highest, the Red Diamond Creator Award, an exclusive group of channels that have 100 million subscribers — only three channels have reached this status. But, for a major manufacturer like BMW, the 1,000,000 is still a pretty big deal.

BMW on YouTube

Even BMW enthusiasts might not know that the company themselves have a YouTube channel. It isn’t all that common for a major car manufacturer to have a platform like YouTube, but it does prove to be an important platform for reaching out to potential customers, as well as enhance the loyalty of existing customers. From product overviews to in-depth explanations of different features, like those hidden within the infotainment system, the team that runs the BMW YouTube channel seems to be doing something right.

What you can expect to see

The BMW YouTube channel isn’t just designed to show off all of their latest and greatest models. In fact, the range in video content is pretty wide, offering a little bit of something for everyone. Whether you want to get more information on a car you’re interested in taking for a test drive or looking for a how-to tutorial to changing things like your heads-up display, there are video series on the channel for it.

What we can expect

Going forward, it is clear that the channel will only continue to grow. Many BMW fans might not even be aware that BMW has an official YouTube channel or even know about some of the pretty cool content they provide. It is a unique way for the brand to reach out to current customers and potential BMW enthusiasts and develop even more of a loyalty to the brand.

Sure, there are plenty of other channels that you can watch for unbiased reviews of the cars, but if you want to get accurate, in-depth details and descriptions of the cars themselves, the best place to go is directly to the manufacturer themselves. Lucky for us, we don’t have to scroll through endless info pages on the website anymore because they seem to have figured out just about everything you could want and put them into fun and informative videos that are free to access.

There is no doubt that the subscriber count for the official BMW YouTube channel will continue to grow with time. As they continue to produce such a wide variety of content, it is clear that they have decided to reach out to every niche of consumers that they could appeal to.