The Best Time to Buy a New Pickup Truck: What You Need to Know

Timing matters when it comes to buying a new pickup truck. Buy at the wrong time, and you risk spending more than necessary. But shop for a new pickup truck at the right time? And you can get a great deal on the pickup truck of your choosing.   

2021 Jeep® Gladiator Rubicon parked in the wild
2021 Jeep® Gladiator Rubicon | Stellantis

How to get the best deal on a new pickup truck

There are several ways to ensure that you get the best deal on your new pickup truck. According to Autolist, some of the best times to buy a new pickup truck are at the end of the month or year. That’s when the dealership has to meet certain sales quotas and will be more than eager to negotiate with you on pricing. 

“Consider the last week of the month and the last week of the year when looking for a great time of year get your best price on a full-size truck,” recommends Autolist. Keep in mind that cash-back incentives often expire at the end of a month or year, too, making it a great time to get the best price on your new pickup. 

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When is the best time to buy a new pickup truck?

While the end of the month or year may be one of the best times to buy a new truck, those aren’t the only times you should consider buying a new pickup. According to data collected by U.S. News & World Report, shopping on a Monday can be especially beneficial. “Shoppers that buy a car on Monday have saved as much as 8.1%, which is the best average savings among all days of the week,” explained U.S. News & World Report.

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You would be wise to shop the previous model years too. Kelley Blue Book reports that buying a pickup truck of the prior model year has the potential to save you thousands versus purchasing a pickup from the current model year. According to Kelley Blue Book, the best time to buy a previous model year pickup is during September and October, when current model year pickups often begin arriving at dealerships. 

Consider the best holidays to shop for a new pickup truck

Don’t discount the benefits of spending some time holiday shopping, either. In fact, Car and Driver reports that holiday sales events are one of the best times to buy a new pickup truck. According to Car and Driver, these sales are typically linked to discounts and special financing and rebates. To get the best deal possible while holiday shopping, Car and Driver suggests shopping Memorial Day weekend, the 4th of July, Labor Day, Veterans Day, Black Friday, or New Year’s Eve.

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The worst time of year to buy a new pickup truck

According to Autolist, there are certain times of the year when you should avoid buying a new truck. Skip shopping at the beginning of the month, Autolist says, because dealerships have less incentive at the beginning of the month to reduce prices. “Similarly, don’t expect good deals on vehicles in high demand or when a newly designed model comes out. If you want one, plan to pay a premium price for it,” says Autolist.