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Since it was introduced, the Ford Maverick has been an extremely popular small truck. It is praised for its low starting price, standard hybrid engine, and overall good looks. Although the 2023 Maverick does have a price increase, it is still relatively affordable. It has also been named 

The Maverick pickup truck is popular for many reasons. The biggest factor is likely its accessible pricing. New trucks in 2023 can be extremely expensive, with some climbing into six figures. On the other hand, if you are lucky enough to get a Maverick from Ford, you will likely pay less than $30k, depending on options. 

The other factor is that it is a legitimate pickup. It might be Ford’s smallest truck, but it can tow up to 4,000 pounds and offers some off-road potential. According to, the hybrid powertrain still comes standard. And even though it is a less powerful engine, it is good enough for daily use. 

The 2023 Ford Maverick drives off-road. It is also the best truck of the year.
2023 Ford Maverick | Ford

For those who are after an off-road truck, the 2023 Ford Maverick also has the answer. The Blue Oval has given this compact pickup the Tremor Off-Road package, and that option makes some serious changes to the Maverick. It adds things like a more capable AWD system, a one-inch lift, and other off-road goodies. It’s not going to be able to go everywhere a Jeep Wrangler can, but that is not really the point. 

Small trucks are back

If you were around for the 1990s or earlier, you’ve likely noticed that today’s pickups are much bigger than trucks of the past. I mean, look at something like the 2023 Ford F-150. It makes older F-Series trucks look like toys. 

2023 Ford Maverick Hybrid towing capacity
2023 Ford Maverick Hybrid | Ford

And, here comes the new Ford Maverick. A truck that is actually small enough to be driven in an urban environment comfortably. Plus, it’s fairly efficient. Youtuber Engineering Explained showed receipts that he was able to achieve nearly 50 mpg in this compact pickup. 

While it’s unclear when more small trucks will arrive on the market, the sales of the Ford Maverick certainly prove that folks are willing to put their money where their mouth is. Heck, the Blue Oval can’t even keep up with the demand of this model. And there’s really no indication that you will simply be able to go to a dealership and get one any time soon. 

Is Ford’s small truck the best pickup for 2023?

According to multiple publications, the 2023 Maverick is one of the best new trucks of the year. But it is important to remember that everyone has different needs when it comes to their vehicle. If you have to tow heavy items or need a family truck, it might be best to look elsewhere. 

Front angle view of blue 2023 Ford Maverick pickup truck
2023 Ford Maverick | Ford

But for a lot of uses, the Ford Maverick is a perfectly livable vehicle. Especially if you keep the standard hybrid engine, which can return some pretty solid mpg numbers while still having enough power to move this truck.

Related Lawsuit Alert: The Ford Maverick in Hot Water

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