You know how just before an anticipated product launches at a traditional brick-and-mortar store and people camp outside for days to be among the first to get one in hand? Well, the equivalent of that is about to happen at Ford (NYSE:F), as it has officially opened the order banks for its new 2015 Mustang, one of the most anticipated model releases of the year. And immediately off the bat, there are several notable things to take stock of.
First, to satisfy the Mustang performance purists out there, there’s no engine option available that produces less than 300 horsepower — this includes the controversial but globally necessary 2.3 liter EcoBoost inline turbocharged-four, which reportedly produces more than 305 horsepower and 300 pound-feet of torque.
That engine actually bests the 3.7 liter, naturally-aspirated V6, which clocks in at more than 300 horsepower and 270 pound-feet, according to the company. Of course, the 420-horsepower, 390 pound-foot 5.0 liter V8 is also available. Whatever the unit, the power produced will be routed through the buyer’s choice of an upgraded six-speed manual or a six-speed automatic transmission with paddle shifters.
“From the six cities around the globe where we revealed the all-new Mustang, to auto shows to the recent 50-year celebration events, we’ve received an amazing response from people when they finally see the new model,” said Steve Ling, Ford’s car marketing manager. “This car is all-new with enhanced sophistication and craftsmanship, but it still exudes the essence of Mustang that’s been honed throughout its history.”
The new Mustang, in addition to its new face, also offers a slew of new features. There’s an electronic line lock, which allows the driver to remain stationary while roasting the living sh*t out of the rear tires (as demonstrated above) — but be aware that racing your new Mustang will void its warranty. The new Mustang also comes with fully independent front and rear suspension for improved driving dynamics and ride quality, the company said.
Prices for the 2015 models start at $24,425 for the 3.7 liter version. That’s about $1,000 more than the outgoing model, but it’s still among the most affordable plays on 300 horsepower that we’ve seen yet. The news comes as Dodge pulls back the wraps on its 600-horsepower Challenger Hellcat, which is slated to challenge the Chevrolet Camaro ZL1 and the Shelby Mustang GT500. So while the new Mustang takes many important strides, it’s still in the midst of a heated fray that has been raging for decades.
“Ford Mustang inspires passion like no other car,” Raj Nair, the Ford group vice president of global product development, said of the vehicle. “The visceral look, sound and performance of Mustang resonates with people, even if they’ve never driven one. Mustang is definitely more than just a car — it is the heart and soul of Ford.”