Another Area Where Chevy and Ford Have to Catch Up to Tesla
Regarding American automotive companies, Chevrolet and Ford have usually been top performers in almost every category due to the overwhelming popularity of Ford’s F-Series lineup of pickup trucks and Chevrolet’s Silverado pickup truck. However, not everything has been smooth sailing for these two brands recently. As Ford and Chevy have entered the mainstream electric vehicle marketplace, Tesla has been blowing away these two American automakers’ sales and performance for years.
Sadly, GM and Ford are struggling to keep up with the other electric vehicle competition in another way as well. Here is everything you need to know about how Chevy and Ford are falling behind in another aspect of EV ownership.
Chevy and Ford fall behind Tesla with home charging experiences
J.D. Power recently released the results of its 2023 U.S. Electric Vehicle Experience Home Charging Study, which analyzed the overall customer satisfaction of EV owners with their current in-home charging system for their EV. This study focused on Level 2 permanently mounted charging stations installed in home garages nationwide. Overall, Tesla took top honors in overall customer satisfaction regarding in-home permanently mounted charging stations with a total score of 790 out of 1,000.
On the other hand, Ford ranked third-to-last with 697 out of 1,000 total points, and embarrassingly, Chevrolet ranked dead last with 683 total points out of 1,000. For this study, J.D. Power’s overall satisfaction score was calculated using eight different factors. These eight factors included fairness of retail price, cord length, size of charger, ease of storing cable, cost of charging, charging speed, ease of use, and reliability.
What does this low home charging score mean for Ford and GM?
According to GM Authority, scores are falling across the board for overall satisfaction with Level 2 in-home charging stations. Many of these falling scores can be attributed to better-charging networks outside the home, making these Level 2 chargers seem obsolete. However, these low scores, particularly for Ford and Chevrolet, are bad news for these two brands trying to catch up to the industry standard Tesla set.
Ford and GM have all but perfected the internal combustion engine vehicle. Sprawling dealer networks all around the country with service stations around every corner with a seemingly endless support system for warranty work and maintenance. However, the electric vehicle landscape is much different. The EV ownership experience extends into the home with Level 2 charging stations. Without the proper support, many EV owners do not feel confident with their purchase. Chevrolet and Ford must work to ensure their home charging stations can hold up to the competition, or many first-time Ev owners will look to other companies for their next EV.