Sedans & Coupes

All-Terrain Luxury Sedans Are The Next Big Thing

Have you heard of these before? With SUVs based on trucks proliferating by the minute, there had to be an “alternative cool.” Is this it? This Italian customizer thinks so. This is the Aznom Palladium designed by Alessandro Camorali of Camel Studio in Turin, Italy. Aznom is an Italian customizing shop that has cranked out some unique and expensive high-end vehicles as of late. So could all-terrain luxury sedans be the next big thing?

A couple of years ago Aznom reimagined a Ram 1500 with a $263,000 price tag. With the price that high starting with a production vehicle, we can only imagine the Aznom Palladium all-terrain luxury sedan will be a lot higher. One million? Two million? Maybe even Aznom doesn’t know.

Palladium sedans take the best elements of the Rolls-Royce Phantom, Bentley Flying Spur, and Lamborghini Urus

Camorali says the design is taking the best elements of the Rolls-Royce Phantom, Bentley Flying Spur, and Lamborghini Urus. Sizewise, it will be 6.5-feet high and 20-feet long. It’s big. In fact, it is bigger than any sedan out there. Seating will be for four, though it looks like it could accommodate eight or more. 

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We expect that this will be underpinned by a truck chassis though Aznom is being coy. That is because it is set to debut the Palladium at the Milano Monza Open Air Motor Show at the end of this month. We won’t have to wait long to find out more.

Sedans always have a more formal look than an SUV

But if you were looking for a luxurious statement this is probably it. Sedans always have a more formal look than an SUV. So right off the bat, this comes off as much more exclusive than a Urus or stretched Escalade. Though Bentley and Rolls are developing SUVs the ultimate perception of luxury may rest in a sedan.

An all-terrain sedan with luxury features that rival anything currently sold while featuring opera windows, a sedan profile, but almost truck-like proportions might be the next big thing in opulence. Trends can swing in extremes, and right now the SUV is almost universally considered the ne-plus-ultra in transportation. Sedans have virtually disappeared with most of the American manufacturers having dropped them. That makes them ripe for a return in a slightly different configuration than we’ve seen in the past.

SUVs are just lifted station wagons

After all, SUVs are just lifted station wagons. And station wagons were abandoned by baby boomers because they were considered “mom cars” and uncool. But lifted with all-terrain capabilities and a name change made them the vehicle of choice by the same baby boomers. 

That exact same formula is what is behind something like an all-terrain sedan. An “ATS.” You know, like a station wagon became an SUV. They’re definitely not as practical as an SUV, but whoever said that practicality was better than prestige?