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Considering the resale value of any new car, truck, or SUV before signing on the dotted line is a good idea. These SUVs with the best resale value for 2023 topped the Kelley Blue Book’s list and have plenty to offer. The sport utility vehicles below from brands like Ford, Subaru, and Toyota can help save money in the long run by holding onto value over the first few years of ownership.

Kelley Blue Book’s SUVs with the best resale value for 2023

This blue Ford Bronco is one of the SUVs with the best resale value for 2023
A 2023 Ford Bronco | Ford

Kelley Blue Book knows a thing or two about good value. There were many SUVs to choose from on the 2023 Best Resale Value awards. The table below shows all of the SUVs with the best resale value for 2023, according to the experts at KBB.

At the top of that list is the 2023 Ford Bronco, retaining 65.4% of its value over the first five years of ownership. For 2023, the Bronco started at $34,095 and was entirely customizable from the factory. That’s followed by the 2023 Subaru Crosstrek, holding 61.0% of its value over five years. Subaru also had the 2023 Forester make this list, holding onto 60.6% of its value. Starting at only $23,645, the Outback is a subcompact SUV that fits into many budgets and holds 57.8% of the value.

SUV Make and ModelResale Value
2023 Subaru Crosstrek61.0%
2023 Subaru Forester60.6%
2023 Subaru Outback57.8%
2023 Hyundai Palisade59.7%
2023 GMC Yukon49.3%
2023 Ford Bronco65.4%
2023 Volvo XC4049.0%
2023 Toyota 4Runner64.4%
2023 Porsche Cayenne46.5%
2023 Lincoln Aviator46.5%
2023 Lexus LX50.0%
SUVs with the best resale value for 2023 | Kelley Blue Book

Any new vehicle loses value as soon as it drives off the list, but these sport utility vehicles retained value over the first five years.

All of the cars, trucks, and SUVs with the best resale value for 2023

Kelley Blue Book also listed the best vehicles that retained the highest amount of the original MSRP. Some of the SUVs previously mentioned made the list, such as the 2023 Ford Bronco and the 2023 Lexus LX. KBB noted that the vehicles in the top 10 held value better than 95% of other models available in 2023. The average new car will hold about 45% of the original sticker price, but the options below will return around 65%.

RankModelFive-Year Resale Value
12023 Toyota Tundra73.3%
22023 Toyota Tacoma (tie)66.0%
22023 Tesla Model X (tie)66.0%
42023 Ford Bronco65.4%
52023 Chevrolet Corvette65.3%
62023 Toyota 4Runner64.4%
72023 Honda Civic62.5%
82023 Ford Maverick61.7%
92023 Subaru Crosstrek (tie)61.0%
92023 Jeep Gladiator (tie)61.0%
Kelley Blue Book 2023 Best Resale Value Award Winners | KBB

According to research by Kelley Blue Book, a $35,000 vehicle loses around $7,000 during the average five-year buy-own-sell ownership cycle. Choosing an SUV with the best resale value for 2023 can help you save in the long run.

Kelley Blue Book’s best resale value brands were Toyota and Lexus

At the top of Kelley Blue Book’s 2023 Best Resale Value Awards, the 2023 Toyota Tundra came in first. This truck held 73.3% of its value over the first five years. Toyota had many options in the top 10, but the full-size 2023 Tundra pickup truck was ahead of the rest by more than seven percent. Other Toyota vehicles on the list include the Tacoma and the 4Runner.

Brands like Toyota and Lexus are not new to good value awards, and both options had plenty of vehicles make the list. Along with the Toyota mentioned above cars, Kelley Blue Book found the 2023 Lexus LX and the 2023 Lexus LS offered good value for customers.

At the end of the day, these SUVs with the best resale value for 2023 offer drivers some peace of mind. Selecting a new car, truck, or SUV can be stressful, but some of these options might make the process a little easier.


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