6 Reasons the 2023 Lexus RX Continues to Dominate the Luxury Crossover SUV Market

Sometimes it’s okay to follow the crowd. Like the Ford F-150, the Lexus RX has been the best-selling vehicle in its class for over a decade. Could the 2023 Lexus RX be the right luxury crossover SUV for you to drive? Here are six reasons this historically amazing luxury SUV continues to dominate the market.

1. The 2023 Lexus RX shows off style and several colors

Are you tired of seeing the black, white, and gray vehicles that litter the driving landscape? If so, the stylish and attractive package that is the Lexus RX could be right for you. Lexus smartly offers this luxury crossover SUV with interesting colors including:

  • Caviar
  • Copper Crest
  • Nori Green Pearl

The interior also comes in different hues, which are:

  • Macadamia
  • Peppercorn
  • Rioja Red

2. You can unlock this Lexus SUV using your phone

White 2023 Lexus RX 500h F Sport Performance AWD
2023 Lexus RX 500h F Sport Performance AWD | Lexus

Not all luxury brands embrace technology like Lexus. The 2023 version of the RX includes a feature that allows you to use your smartphone to lock, unlock, and start this SUV. The Lexus RX senses your phone the same way it would a key fob, which means you don’t need to take your phone out of your pocket or purse.

Bonus: If you need to loan your SUV to a friend, you can send them a key and turn their phone into a key for your 20230 Lexus RX.

3. The 2023 Lexus RX brings standard wireless connectivity

2023 Lexus RX 350h interior front view
2023 Lexus RX 350h | Joe Santos, MotorBiscuit

Sooner rather than later, wireless connectivity won’t be such a big deal, but it still is. This Lexus luxury crossover SUV brings wireless Apple CarPlay and Android Auto to the mix. You’ll also enjoy wireless device charging, which allows you to leave your charging cord at home.

4. The amazing sounds of the Mark Levinson audio system surround you in this luxury crossover SUV

Beautiful Blue 2023 Lexus RX Luxury SUV Posed
2023 Lexus RX | Lexus

How many speakers do you need in a compact SUV that has room for five people? The right answer is “as many as can fit,” but Lexus stopped at 21. The Mark Levinson audio system is a 21-speaker surround-sound package that makes it easy to enjoy some wonderful sound while driving around town.

5. The RX brings a relaxing feeling to your daily traffic jam

2023 Lexus RX 350h front end
2023 Lexus RX 350h | Joe Santos, MotorBiscuit

If you’re stuck in stop-and-go traffic every morning and evening, the challenges of crawling along a highway can get to you. The 2023 Lexus RX has Traffic Jam Assist to accelerate, brake, and move through stop-and-go traffic with very little input from you. This feature means you can sit back and relax a little bit.

6. You’ll never have to parallel park the 2023 Lexus RX

Another feature that’s becoming mainstream is Automated Parallel Parking. This feature is part of this impressive luxury crossover SUV to make your life much easier. When you see a spot next to a curb, you can take it. This Lexus SUV will do the work for you.

The Automated Parallel Parking feature uses four cameras and 12 sensors to steer, brake, and shift into place. It’s time you used that spot right in front of the store; with this SUV, you can.

These six features and qualities of the 2023 Lexus RX help it continue to dominate in the luxury crossover SUV market. If you want to learn more about this SUV, check out the video below: