You’ve likely heard about the global computer chip shortage that’s halted the production of thousands of vehicles. New cars, SUVs, and pickup trucks have been few and far between for a while now. Finding the pickup truck you want might be a lot harder than ever before, especially for popular models. Those are reserved and sold before they even hit the lot.
Waiting until 2022 or even deeper into 2022 might benefit potential buyers. There are a few reasons to wait on buying any vehicle, and some are specific to trucks. Here are five important reasons you should wait until 2022 to buy a new pickup truck.
1. Pickup truck owners are loyal to a brand
According to Forbes, you can’t beat truck owner loyalty. Those who own pickup trucks tend to choose and single brand and stick with it forever. Even during the global chip shortage, as inventory became few and far between, pickup truck owners refused to switch to the competition. Forbes says just 24% of truck shoppers were looking at a different brand than usual, and only 20% said they’d change vehicle segments entirely.
This emphasizes the lack of inventory for truck buyers. If you’re a Ford loyalist and Ford is entirely out of pickup trucks, you’re likely not switching to another automaker. Additionally, you’re definitely not going to change to an SUV or sedan. Furthermore, you’ll need to wait for the chip shortage to end, or at least get better to guarantee your favorite brand’s availability.
2. A lot of new pickup trucks are on the way
If lack of inventory isn’t enough to deter you from buying right now, maybe the new options will. Throughout 2022 and into the following year, plenty of brand new pickup trucks are coming out. Many are fully electric options, each looking better than the last. Trucks like the Ford F-150 Lightning, Rivian R1T, Chevy Silverado EV, and even the next-gen Ford Ranger are very appealing.
Almost every one of the new trucks is worth waiting for. Additionally, more non-conventional options are coming for those who wish to stand out on the road. New and seasoned pickup truck owners might be interested in ones without the traditional truck aesthetic. Examples include the GMC Hummer EV and Tesla Cybertruck.
3. Dealers are asking for more than MSRP
Another great reason to avoid purchasing right now is the upcharges. Dealers are asking for more than MSRP for many vehicles, depending on the demand. Because of the lack of inventory, the automotive business has turned into a supply and demand faceoff, and the most available cars are the cheapest. Pickup trucks like the Ford Maverick and Lightning, which sold out before their release date, won’t come cheap.
If a dealer does get its hands on a highly sought-after piece of inventory, you can bet you’ll have to pay top-dollar. Dealers know that buyers have no choice but to pay a premium if they have the only pickup truck available. There’s no limit on what a dealer can do, either. While the automaker suggests a minimum price for which vehicles must sell, there’s no limit to how much a dealer can choose to charge.
4. It’s harder to get credit approval for a loan right now
According to our previous report, dealers raising new car prices cause banks to value the same vehicles at 110% or more over their retail value. Consequently, those without excellent credit will struggle to get a loan. Not to mention, the inflated value of the pickup truck, or another car, will result in a high-interest rate. Pretty much any way you twist it, taking out a car loan seems like a bad idea right now.
5. Pickup trucks are sold before they hit the lot
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As mentioned earlier, short supply is making people do crazy things. Buyers are ordering pickup trucks ahead of time before they’ve ever seen it. By the time one makes it to the dealer’s lot, it’s been sold for months already. Not only does the demand for more popular models make them more expensive, but it also makes the buying process worse.
Most people don’t enjoy the process of buying a car already. Now imagine needing to monitor the inventory of every nearby dealer, waiting for the pickup truck of your dreams to arrive. Lastly, when one finally comes, it’s been reserved for six months, and the dealer can’t sell it to you.
In conclusion, those are 5 reasons to wait until 2022 (or longer) to buy a new pickup truck. A deficient supply of inventory, high demand, and brand new options on the way make it difficult to act now. It’s a seller’s market, but it won’t be forever.