The 2022 Ford F-150 Lightning is the Blue Oval’s first electric pickup truck model. The full-size pickup truck has yet to release, and there’s already a huge demand for it thanks to great marketing and the truck’s innovative features. Here are five reasons why the F-150 Lightning could be the best electric pickup truck on the market.
Ford uses consumer familiarity to sell new EVs
The wide world of electric vehicles can be confusing and frankly scary for many consumers. There are plenty of uncertainties as the automotive industry advances on newfound territory. The Blue Oval has found an effective method of keeping consumers in the loyalty loop as it produces new electric vehicles.
The Ford Mustang Mach-E and F-150 Lightning can tug at the heartstrings of consumers and evoke emotion because they spinoff legendary Ford nameplates. The Ford Mustang is an American muscle icon. The F-150 is America’s favorite pickup truck based on sales.
Ford’s new EVs may be very different from what Ford fans are accustomed to from the company, but referencing popular Ford models in the new nameplates helps many consumers get comfortable with trying something new. The F-150 Lightning is in many ways an electrified F-150, yet it is its own model.
The Ford F-150 Lightning is affordable
The most popular electric pickup truck will have to be a vehicle that most Americans can afford. Ford and Ram have created popular full-size truck models by offering affordable base models and refined upper trim levels. According to InsideEVs, the F-150 Lightning starts at $39,974. It’s eligible for a federal electric vehicle tax credit worth $7,500.
This brings the electric pickup truck’s price closer to $32,474. The Ford F-150 starts at $29,990. The Blue Oval’s electric pickup truck could cost just $3,000 more than its internal combustion engine option without added costs and fees. The F-150 Lightning is affordable, especially considering today’s price of gas.
Ford’s electric pickup truck has plenty of cool features
The Ford F-150 Lightning has plenty of cool features that make it a better option than the gas-powered F-150. The electric pickup truck has Pro Power Onboard. The feature allows drivers to power tools and appliances using outlets. Some upper trim level models like the Lariat and Platinum come with a whopping total of 11 power outlets.
These outlets are located in the frunk, cab, and truck bed of the electric pickup truck. Some models will also feature Intelligent Backup Power, a mode that allows drivers to use the truck as a backup generator. Lastly, the electric pickup has a Mega Power Frunk, a huge front storage space that takes advantage of the lack of an engine.
The F-150 Lightning is arriving before most competitors
Timing is incredibly important when releasing a new vehicle. The electric pickup truck segment is currently only occupied by the 2022 Rivian R1T. The R1T is far too expensive for most Americans, so it isn’t a direct competitor to the F-150 Lightning or other electric pickup trucks.
The Ford F-150 Lightning will be the first affordable electric pickup truck on the market. Its release can ensure that the electric truck makes an impact on consumers before competitors come to market. Ford is beating Ram and other automakers to the punch, and that could make all the difference in terms of sales.
The Ford F-150 Lightning is setting the standard
Consumers compare vehicles to get a sense of which vehicle offers more desirable traits. To begin comparing vehicles, you need a reference point. The F-150 Lightning has the potential to become the quintessential electric pickup truck because of its price, timing, and standard features.
The Ford F-150 Lightning doesn’t need to outperform competitors to outsell them, as is the case with the F-150 and Ram 1500. It just needs to become the first choice in the minds of consumers looking for affordability and practicality. The F-150 Lightning is sure to shock the world and make major waves in the automotive industry this spring.