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The Jeep Wrangler and Ford Bronco are two SUVs that are often compared to one another, and for good reason. They share a segment in the SUV market, and they are both known for their off-road capabilities.

However, the Wrangler and Bronco also have several differences, and there are areas where each SUV does better than the other. Here are four advantages that the Jeep Wrangler has over the Ford Bronco.

The Jeep Wrangler SUV had the lowest five-year depreciation
A Jeep Wrangler SUV | John Fredricks/NurPhoto via Getty Images

The Jeep Wrangler has mastered simplicity, down to its analog feel states that the simplicity of the Jeep Wrangler is one of its major advantages over the Ford Bronco. The Wrangler’s design is iconic and has gone largely unchanged throughout the decades, and this throwback design exemplifies the simplicity that the vehicle features. 

Wrangler fans are particularly fond of the SUV’s analog display. The Ford Bronco may be the more technologically advanced vehicle, but not every driver wants their SUV to be full of technology. For some, an analog speedometer is the preferred option, and this is what the Wrangler offers.

This simplicity extends to the number of trims that Jeep offers for the Wrangler. There are four main Wrangler trims: Sport, Willys, Sahara, and Rubicon. Choosing between these trims is likely easier than selecting from the Bronco varieties. Ford offers a lot of add-ons for the Bronco that make it more complicated. 

Lower cost of entry

In terms of cost, the Wrangler beats out the Bronco, but just barely. According to Kelley Blue Book, a base, two-door 2023 Wrangler costs around $30,295. Meanwhile, Kelley Blue Book also states that the base Bronco has an MSRP of about $32,295. 

When it comes to the cost of a new SUV, this $2,000 difference is not incredibly significant, but the Wrangler is still the cheaper option. 

Plug-in hybrid version

While the price difference between the two SUVs is only debatably important, one definitive advantage in favor of the Wrangler is that Jeep offers a plug-in hybrid model known as the Wrangler 4xe.

Buyers can choose the 4xe for three Wrangler trims, and notes that this system is helpful for standard driving and off-road driving. Even more exciting is the belief that there will soon be a fully-electric Jeep Wrangler. 

Meanwhile, there is no hybrid Bronco available, and Ford has not announced anything that would hint at one in the near future. Seeing as the Bronco is viewed as an innovative SUV, the idea that there are no plans for a plug-in hybrid or all-electric model may come as a surprise. 

Jeep also sells a Wrangler pickup

There may need to be an asterisk on this advantage because the Wrangler pickup is not technically a Wrangler. Jeep sells the Gladiator, which is a pickup with the body of a Wrangler.

Even without the Wrangler name, the Gladiator unmistakably resembles a Wrangler, and it would be a great choice for Wrangler fans interested in a pickup. 

To be fair, the Ford Bronco also has advantages

While the Jeep Wrangler won in the previous four criteria, also listed some advantages of the Ford Bronco.

The Bronco won the categories for interior style as well as for technology. Whether these will affect a buyer’s decision will be a matter of preference. As we said earlier, some drivers prefer the Wrangler for its more basic technology.

Ford’s SUV also won for on-road performance. While the Jeep Wrangler has always been known for its off-road capabilities, it is not the smoothest SUV to drive around town. The Bronco is a comfortable enough vehicle for daily driving, and it can also drive off-road when needed.

RELATED: 2023 Ford Bronco Ordering: Beware of This Glitch That Could Leave You Without an Auxiliary Switch


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