Ford has staked its claim as the future’s top automaker. It has had an amazing year in 2021. The Ford Mustang Mach-E electric SUV is selling well. The automaker’s Ford F-150 Lightning electric truck has received over 120,000 orders. Things are looking good for the blue oval brand. Here’s why Ford and its electric vehicles are going to become even more popular in the future.
Ford has the reputation that electric vehicle manufacturers lack
What makes a person purchase a certain car make and model? Some consumers may like certain specs and features, but most consumers need a knowledge base of the nameplate to trust it to be reliable. You may not like Honda Civics, but you recognize them as affordable compact cars that are reliable with cheap maintenance costs. Automakers that have been around for as long as Ford have built reputations over decades of sales.
Electric vehicle automakers like Tesla and Rivian are very much the new kids on the block. Ford, on the other hand, is the elder statesman. The blue oval is synonymous with power and reliability. Automakers like Tesla are still building up a rapport with consumers. Reliability is still very much in question, and the company is only now beginning to produce vehicles that are accessible to most consumers.
Ford has earned consumers’ trust with muscle cars like the Ford Mustang and work trucks like the Ford F-150. We know what to expect from the automaker, and its foundational values are still present in its electric models. It’s easier to spend money on a product from a brand with a long history than a brand that still needs to prove itself.
Ford’s lineup is the best of both worlds
Ford has built its name on long-lasting, powerful gas-powered vehicles and won’t be leaving them behind completely anytime soon. The beauty of Ford’s current lineup is it lives in the past, present, and future simultaneously. Ford has highly-rated gas-powered vehicles like the Ford F-150 available. It also offers new innovations like the Ford Maverick’s hybrid powertrain to fit in with the changing times. Its electric truck and SUV reflect the future of the automotive industry.
Ford has managed to wade into scary, uncharted waters without losing its core following. The automaker cleverly brought two of its most popular nameplates into the future by giving them fully electric redesigns. The company also proved that EVs can be exciting and capable.
Timing is everything
Ford’s timing is impeccable. Ford models are currently some of the most in-demand models in the United States at the moment. Semiconductor chip shortages have slowed production and orders, yet the orders are still piling in. Why? Ford has given consumers vehicles that are well worth the wait and completely novel to the automotive industry in their own unique ways.
The Ford Mustang Mach-E is an electric performance SUV capable of great range and horsepower. According to Car and Driver, it is one of the best-selling EVs on the market. The Ford F-150 Lightning is an electric pickup that promises to do the F-150 name justice. It carries a legacy on its back while introducing new features like its awesome frunk. The future clearly belongs to Ford, and it looks extremely bright.