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The Ford Maverick is the Blue Oval’s popular new small pickup truck. The Maverick has become incredibly popular because of its affordable starting price and low cost of ownership. Here’s why the Maverick could become as popular as the Ford F-150 by 2030.

The 2023 Ford Maverick is the solution to rising new vehicle prices

A blue 2023 Ford Maverick small pickup truck is driving on the road.
The 2023 Ford Maverick | Ford

The 2023 Ford Maverick starts at $22,195. It is the most affordable pickup truck that money can buy. Even after its recent price bump for the latest model year, the Maverick remains much more affordable than the average new vehicle.

According to Kelley Blue Book, the average new vehicle price is over $48,000. So, Ford’s tiny truck costs less than half the price of the average new vehicle.

The 2023 Ford F-150 starts at $34,585. It’s significantly more expensive than the previous model year ($31,520). Americans are cutting costs wherever they can as fears of a coming recession and layoffs spread.

The Maverick is the perfect small pickup truck for Americans looking to tighten the belt for 2023. As far as affordability goes, it can’t be beaten within its class.

The Ford Maverick has exceptional gas mileage

A blue 2023 Ford Maverick small pickup truck.
The 2023 Ford Maverick | Ford

The 2023 Ford Maverick standard hybrid pickup truck gets 42 miles per gallon in the city and 33 miles per gallon on the highway. It achieves over 37 miles per gallon combined. The Maverick has a 13.8-gallon gas tank. It has a driving range of over 517 miles.

The Ford Maverick has the best gas mileage of any pickup truck and thus, the lowest cost of ownership (assuming the tiny truck doesn’t develop any major mechanical issues).

One of the reasons that the Ford Maverick can become as popular as the Ford F-150 full-size pickup truck is that it’s so affordable to refuel. Maverick drivers can travel for much further distances on a single tank of gas than most similarly sized vehicles.

Gas mileage may not always have been important to the average truck buyer, but drivers have experienced record-high gas prices in 2022. Furthermore, both automakers and consumers are making a conscious effort to reduce carbon emissions. The Ford F-150 may be adapting, but the Maverick is already designed for the Blue Oval’s future. Its standard hybrid powertrain sets it apart from other models and is a clear indication of Ford’s direction as it moves toward electrification.

Ford’s tiny truck is rising in popularity

The Ford Maverick has become incredibly popular since it first hit the scene. The Blue Oval had to close orders books soon after they were opened because of the high demand for the small pickup truck. Drivers in large cities like LA and San Francisco quickly took a liking to the unique pickup truck because of its affordable price, standard hybrid powertrain, and maneuverability (thanks to its small size).

TFLTruck claims that the Ford Maverick was more popular than the Kia Forte compact car back in October. Ford’s tiny truck is rising in popularity, and chances are a whole other wave of consumers will jump at the next opportunity to buy a Maverick. If this cycle continues, it’s easy to see the Maverick competing with the F-150 for sales in 2030.