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Ferrari is producing an SUV to compete with luxury sports SUVs like the Lamborghini Urus. The Ferrari SUV has the potential to be wildly successful because of its styling and power.

The Ferrari Purosangue is part of an emerging vehicle segment

A red Ferrari Purosangue teaser.
A Ferrari Purosangue teaser | Ferrari

The Ferrari Purosangue is one of many new luxury sports SUVs that are hitting the market. Small sports cars were once some of the main status symbols of wealth. Today, thanks to SUVs like the Lamborghini Urus, practicality also plays a role in some modern status symbols.

The Ferrari SUV will be the latest SUV from the luxury sports car manufacturer. These SUVs may not cost as much as some of the sports cars released by luxury automakers, but that’s part of the appeal.

Vehicles that belong to this emerging segment are more spacious and comfortable to drive than their sports car relatives. They combine the soul of a luxury sports car with the practical body of an SUV model. Bigger isn’t always better, but in this case, bigger means more convenience. Try going on a grocery store run with a Lamborghini Aventador and you’ll see why the more spacious Urus exists.

Larger models from luxury sports car manufacturers don’t mean that consumers are settling for performance downgrades. The Aston Martin DBX707 is one of the fastest vehicles in the world. The SUV makes the American equivalent of a whopping 697 horsepower. It’s even more powerful than the Lamborghini Urus. The Purosangue could be wildly successful because it is one of the many new exciting luxury sports SUV models joining the ranks of unique models like the Urus and DBX707.

The Ferrari SUV is a Lamborghini Urus rival

The Lamborghini Urus has become something of a cultural icon in recent years as a universal status symbol. The Urus may be more affordable than most Lambos, but it has made its way into music videos, song lyrics and the garages of celebrities nonetheless.

The Urus has exceeded sales expectations and is beloved by the consumers that can afford the pricey and practical SUV model. Celebs like Cristiano Ronaldo and Kim Kardashian own Lamborghini’s luxury SUV. The Urus has become the SUV choice of the stars, and the Ferrari Purosangue may arguably be its greatest competition yet.

Both Lamborghini and Ferrari are Italian luxury sports car automakers that have produced iconic vehicles for decades. A Ferrari SUV will undoubtedly mean fierce competition for the Lamborghini Urus.

The Ferrari SUV is the first of its kind from the automaker

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The Ferrari SUV’s design language may not be completely novel or unique. In fact, chances are it’ll resemble the Urus, however, the design choice is still a huge move for Ferrari nonetheless. Many consumers may believe that the Ferrari Purosangue veers too far from the brand’s identity, but some enthusiasts will desire the SUV because of how unique and historic the vehicle is.

The Purosangue is the first of its kind in its lineup, and it could be the last of its kind as far as consumers know. Is the Ferrari Purosangue destined for greatness, or will it be outshined by other luxury sports SUV models like the Urus? According to Car and Driver, consumers should expect the Ferrari Purosangue in 2022.


Who is Ferrari gunning for With its first SUV?