3 Reasons the 2023 Toyota RAV4 Limited Is a Steal

The 2023 Toyota RAV4 Limited small SUV is the penultimate RAV4 trim. It starts at $35,880. Here’s why the small SUV is a steal for its starting price.

Reasons why the 2023 Toyota RAV4 Limited is a steal

  • The 2023 Toyota RAV4 Limited is incredibly affordable
  • It has a luxurious cabin
  • The RAV4 Limited comes with great standard tech and safety features

The 2023 RAV4 Limited won’t break the bank

A gray 2023 Toyota RAV4 is driving on the road.
The 2023 Toyota RAV4 | Toyota

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The 2023 Toyota RAV4 Limited is an incredible value considering the nameplate’s history of reliability. RAV4 models are known to last for at least 200,000 miles. That amounts to over 14 years of ownership based on today’s average driving range.

The RAV4 Limited may be significantly more expensive than the base model, but it provides enough value over time to justify its starting price. The small SUV is still much more affordable than the average new vehicle.

The Toyota RAV4 Limited has a luxurious cabin

The interior of a 2023 Toyota RAV4.
The interior of a 2023 Toyota RAV4 | Toyota

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The 2023 Toyota RAV4 Limited comes standard with SofTex-trimmed seats and blue ambient illumination for in-dash shelves, center cup holders, and in-front footwells. It also includes a dark brown-accented interior, a soft-touch dash, a leather-trimmed shift lever with sequential mode, and a leather-trimmed steering wheel. The small SUV features heated and ventilated front seating as well.

The RAV4 Limited is comfy and has great creature comforts. These features improve the overall ownership experience. Edmunds praises its passenger space and quiet interior.

The 2023 Toyota RAV4 Limited comes with great standard tech

A gray 2023 Toyota RAV4 is parked.
The 2023 Toyota RAV4 | Toyota

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The Limited trim includes a smart key system, push-button start, and an 11-speaker JBL sound system. It also comes with a blind-spot monitor, front and rear parking assist, and a tire pressure monitor system with individual tire location.

The 2023 RAV4 Limited features full-speed range dynamic radar cruise control, road sign assist, and lane departure alert with steering assist. It also comes with a height-adjustable power liftgate with jam protection. The small SUV features heated power outside mirrors with turn signal and blind spot warning indicators and a 10.5-inch infotainment system.

It’s still too early to tell which small SUV will be the best of 2023, but the RAV4 has a better chance than most of its rivals. It isn’t the best-selling SUV on the market for nothin’. The 2023 Toyota RAV4 will compete with models like the 2023 Honda CR-V, 2023 Hyundai Tucson, and more for the top spot in its vehicle segment.

Will the popular small Japanese SUV predictably take the lead, or are models like the redesigned 2023 Kia Sportage positioned to propel themselves to the top of small SUV rankings? We’ll just have to wait and see.

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