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Hyundai is a brand that has been consistently rising in popularity over the past few years, thanks to its reputation for delivering reliable, affordable, and feature-packed vehicles. With a wide range of cars, SUVs, and hybrids to choose from, it can be difficult to pinpoint which models are the most popular among consumers.

However, by examining sales data from the first few months of the year, it becomes clear that three Hyundai models stand out from the rest in terms of popularity. We’ll look closer at these top-performing Hyundai vehicles and explore what makes them so appealing to drivers of all ages and backgrounds.

1. Hyundai Tucson

The Hyundai Tucson has been one of the most popular models for the brand in recent years, and its year-to-date sales figures reflect its continued success. GoodCarBadCar states that with 46,170 units sold, the Tucson has seen a 16% increase in sales compared to the 39,655 units sold this time last year, which is a significant achievement in a highly competitive market. This increase in sales could be attributed to several factors, including the Tucson’s impressive performance, reliability, and overall quality. The model has also received high ratings and positive reviews from critics and consumers alike, making it an attractive option for buyers.

Furthermore, the Tucson’s success could also be linked to the increasing demand for SUVs and crossovers on the market. The Tucson falls under this category, and its spacious interior, comfortable ride, and practical features make it a popular choice for families and individuals alike. Additionally, Hyundai’s strong marketing efforts and promotions may have also impacted Tucson’s sales growth. The company has been actively promoting the model through various channels, highlighting its advanced safety features, advanced technology, and exceptional value for its price.

2. Hyundai Elantra

A red 2023 Hyundai Elantra compact sedan model parked in an underground tunnel
2023 Hyundai Elantra | Hyundai Motor America

When looking at the Hyundai Elantra’s year-to-date sales figures, it’s clear that this model has experienced significant growth in popularity. With 32,473 units sold, the Elantra saw a notable 47% increase compared to last year’s sales figures of 22,072 units during the same period.

One potential reason for the Elantra’s surge in popularity could be attributed to its recent redesign, which has been well-received by consumers and critics alike. The new design offers a sleek and modern look, and the interior has been updated with advanced technology and features, making it an attractive option for buyers. Additionally, the Elantra compact sedan offers a range of options, including Hybrid and Sport models, which could appeal to a wider audience.

Another reason for the Elantra’s success could be attributed to the fact that the company targeted younger buyers with its messaging, emphasizing the Elantra’s tech-forward features and affordability.

3. Hyundai Santa Fe

The Hyundai Santa Fe midsize crossover SUV is the third most popular Hyundai model. Like the Tucson and Elantra, it experienced a considerable increase in sales compared to this time last year. During the same period the previous year, Hyundai sold 21,219 units of the Santa Fe. This year, the sales figure has increased by 34%, with 28,526 units sold. This significant surge in sales could be attributed to various factors, including the Santa Fe’s impressive performance, safety features, and overall value.

One factor in Santa Fe’s appeal may be its roomy, comfortable interior, making it an excellent option for families or people who value cargo room. Additionally, the Santa Fe has received high safety ratings, including an IIHS Top Safety Pick designation, which could have contributed to its popularity. Its advanced safety features, including automatic emergency braking and lane departure warning, give drivers an added sense of security.

Furthermore, the Santa Fe comes equipped with advanced technology features, such as a user-friendly infotainment system, smartphone integration, and a variety of driver-assist features.