3 Most and Least Liked Car Brands, According to Consumer Reports

Most automakers have a loyal fan base. Those repeat customers that come back to the same brand time after time. Whatever the reason may be, people love certain car brands and dislike others. A small handful of manufacturers seem to please customers with their entire lineup instead of just a model or two. Consumer Reports highlighted the car brands that, on average, get the highest (and lowest) satisfaction scores across their entire lineup of vehicles. According to Consumer Reports, here are the most and least liked car brands.

How does Consumer Reports rate satisfaction of car brands?

White 2022 Ford Mustang Mach-E, highlighting advantages of EVs over gas-powered cars
2022 Ford Mustang Mach-E | Ford

According to Consumer Reports, the owner satisfaction score is based on the percentage of owners who responded definitely yes to whether they would repurchase the same vehicle. When they answer the question, things to consider are price, performance, reliability, comfort, and enjoyment. These scores are based on who said they were very satisfied. When people were mainly pleased with their experience and offered to repurchase the car across the entire lineup, those are the most liked car brands.

Tesla is the most liked car brand

Red Tesla Model S driving, one of the most liked car brands.
Tesla Model S | Tesla

With four electric models in its lineup, Tesla came out on top for being liked. Firstly, driving experience received a perfect 5 out of 5 rating for owner satisfaction. People love driving all the Tesla models, and who can blame them? For both comfort and style, the rating drops only a single point. Even in-car electronics only received a 3 out of 5, but could all of these ratings have to do with value? Tesla’s lowest score for owner satisfaction is value. At just 1 out of 5, Tesla gets the lowest possible score from CR, and it probably makes the vehicles feel less comfortable, stylish, and tech-heavy. Teslas are nice, but are they worth the premium price? Elon Musk’s car brand received an overall satisfaction score of 82 out of 100.

Porsche is the second most liked car brand

A blue/gray Porsche 718 Cayman driving on a desert road, one of the most liked car brands.
Porsche 718 Cayman | Porsche

Porsche received perfect scores for driving, comfort, and style, to no one’s surprise. Even the most affordable models are expensive, and of course, the most expensive ones are astronomically so. This car brand suffers from the same problem as Tesla and many other luxury manufacturers; they’re not worth the money. While owners loved the experience of owning a Porsche, most said it didn’t provide enough value. A lower price would likely have made most people change their minds. What would make a car have good value for over $100,000? We don’t know the answer, and most people who answered the CR survey agree. Porsche received an overall satisfaction score of 80 out of 100.

Genesis is the third most liked, and has better value

A white 2022 Genesis G80. one of the most liked car brands.
2022 Genesis G80 | Genesis

Unlike Tesla and Porsche, Genesis received a decent score for value. Its 3 out of 5 is much better than the 1 out of 5 the other brands received, and it’s warranted. Genesis models are premium and luxurious while being more affordable than many in their class. Both driving and style received perfect scores, but comfort dropped to 3 and in-car electronics, a mere 2. With only three models in its lineup, Genesis has plenty of room to expand. Not only that, but many publications (including MotorBiscuit) gave one of the three Genesis models prestigious awards for 2021. Genesis cars received an overall satisfaction score of 75 out of 100.

Infiniti is the least liked car brand

Infiniti owner satisfaction scores are all-around bad with only two car models in its lineup. While driving, comfort, and style received high marks overall, it suffered elsewhere. Both in-car electronics and value received 1 out of 5 scores, and the overall satisfaction score of 43 out of 100 didn’t help either. Infiniti cars aren’t nearly as expensive as Porsche or those appearing at the top of the list, so their low value is not a good sign. Seemingly, in-car electronics play a significant role in that. Since comfort and style are present, owners don’t seem to be getting enough bang for their buck in terms of technology and features.

Cadillac is the second least liked car brand

one of the least liked car brands, Cadillac.
2021 Cadillac CT5 | Cadillac

With the low customer satisfaction score of 56 out of 100, the term “the Cadillac of…” to describe the best of something is going out of style. Only style received a perfect score for Cadillac. GM’s luxury brand received poor marks for value and in-car electronics, just like Infiniti. However, it did get a better score for electronics and only a 4 out of 5 for both driving and comfort. Cadillac models have more decent technology than comfort features and smooth driving. Overall, previous owners think Cadillac is the second-worst car brand.

Acura is the third least liked car brand


The Most Liked Car Brands All Have This in Common

While it isn’t as badly reviewed as Cadillac or Infiniti, Acura is one of the least liked car brands. According to Consumer Reports’ owner satisfaction surveys, Acura received a 57 out of 100 overall. Mostly, it suffers from a lack of (or unintuitive) in-car electronics. However, previous owners love the way they drive and their style. Like most car brands on the list, Acura suffers from value. Failing to provide value is challenging for all automakers, as very few received higher than a 2 out of 5 score. Acura received a 2 but fell short in other areas.

Consumer Reports’ most and least liked car brands

Based on data collected from previous owners, Consumer Reports determined the most and least liked car brands. It’s easy to see that almost no one thinks any brand provides enough value. With how expensive cars are, it’s hard to gauge what would change customers’ minds about that. However, all the most liked brands tend to drive well, be very comfortable, and look excellent.