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The Toyota Highlander midsize SUV has many positive qualities, such as good handling, a roomy interior, an efficient hybrid model, and many standard technologies. However, what if you desire a more affordable SUV? Check out three cheaper 2023 Toyota Highlander alternatives that cost under $35K.

What’s a cheaper SUV alternative to the 2023 Toyota Highlander?

Front angle view of white 2023 Toyota Highlander midsize SUV
2023 Toyota Highlander | Toyota

With a starting price of $36,620 MSRP, the 2023 Toyota Highlander is not as expensive as other midsize SUV models. However, there are more affordable choices.

Here are cheaper 2023 Toyota 4Runner SUV alternatives that cost less than $35,000:

  1. 2023 Subaru Ascent: $33,895 MSRP
  2. 2023 Chevy Traverse: $34,520 MSRP
  3. 2023 Toyota RAV4: $28,275 MSRP

2023 Subaru Ascent is a cheaper midsize SUV than the 2023 Toyota Highlander

Front angle view of blue 2023 Subaru Ascent midsize SUV
2023 Subaru Ascent | Subaru

The first SUV on our list of cheaper 2023 Toyota Highlander alternatives that cost under $35K is the 2023 Subaru Ascent. It has a starting price of only $33,895 MSRP. The Ascent is the largest Subaru vehicle available — and provides a cushy ride, seating for up to eight people, and a generous amount of passenger and cargo space. 

Also, unlike the Highlander and most other SUVs, the Ascent comes standard with an all-wheel drive system. The AWD makes it a good pick for drivers that live in a harsh winter climate with snowy and icy roads. It also aids light off-road use. Plus, the Ascent provides a safe ride with its plethora of standard safety and driving assistance features.

2023 Chevy Traverse is another affordable midsize SUV alternative

Front angle view of red 2023 Chevy Traverse
2023 Chevy Traverse | Chevrolet

Another cheaper 2023 Toyota Highlander SUV alternative that costs less than $35,000 is the 2023 Chevy Traverse. While not as affordable as the Subaru Ascent, the Traverse has a starting price of just $34,520 MSRP.

A strong trait of the Traverse is its high-level comfort. It’s one of the most comfortable SUVs available, with its cavernous cabin, ergonomically designed seats, and numerous comfort and convenience features. The interior is quiet, too. Also, the Traverse provides a smooth ride, as well as plenty of power with its 3.5-liter V-6 engine, which doles out 310 horsepower.

Keep it in the Toyota family with the 2023 RAV4

Rear angle view of blue 2023 Toyota RAV4
2023 Toyota RAV4 | Toyota

If you desire a more affordable alternative to the Highlander — but want to stay within the Toyota lineup, there’s the 2023 Toyota RAV4 compact SUV. It has a starting price of $28,275 MSRP. It’s smaller than the Highlander, but it stands out in other ways.

The RAV4 is very efficient, especially for the hybrid and Prime plug-in hybrid models. Plus, it has an attractive exterior design — both inside and out. Also, it’s practical and easy to drive, with its responsive handling, precise steering, and confident braking. There are many standard safety technologies, too. And for those seeking adventures, the RAV4 has off-road models, including the highly-capable TRD Off-Road trim.

Are you searching for an SUV that’s cheaper than the 2023 Toyota Highlander? The 2023 Subaru Ascent, 2023 Chevy Traverse, and 2023 Toyota RAV4 are more affordable picks — with a starting cost under $35,000.


2023 Toyota Highlander: Features, Price, Specs, & Overview