You read that right. This special edition of the new GMC Hummer EV will cost you $285,000, but it comes with some interesting upgrades. If you are looking for a Neiman Marcus branded Hummer EV Edition 1 and happen to love Barrett-Jackson, this is the vehicle for you. Although, how many people fall into the Venn diagram of Hummer EV lover, Neiman Marcus shopper, and Barrett-Jackson enthusiast? Hopefully, one person with $300,000 burning a hole in a pocket somewhere.
What does the $285,000 Neiman Marcus Barrett-Jackson Hummer EV Edition 1 come with?
The Neiman Marcus holiday catalog is kind of a big deal. Neiman Marcus usually fills the catalog with beauty products, cashmere sweaters, festive housewares, and other odds and ends. In the Fantasy Gifts section, the Hummer EV sits next to a 30.86 carat Mughal Heart diamond for $6,100,000. Or, the Hummer EV Edition 1 from Barrett-Jackson is an option. Neiman Marcus says that this Hummer EV Edition 1 is one-of-a-kind and is being offered from Barrett-Jackson.
The Barrett-Jackson Chairman and CEO, Craig Jackson, worked with GMC to create an interior that would set this GMC Hummer apart. There are two-tone handcrafted leather seats along with anodized accents throughout. Custom Neiman Marcus hardware and a steering wheel offer other upgrades.
This Hummer EV Edition 1 comes with the Extreme Off-Road package and CrabWalk mode. Plus, the transparent sky panels, upgraded motors, and other off-road upgrades.
What else is included with the Hummer EV Edition 1 Neiman Marcus?
While this special edition will run you $285,000, Barrett-Jackson will donate $10,000 to The Heart of Neiman Marcus Foundation. It comes with a charging station for the buyer’s home so the EV can stay adequately charged. It also offers two VIP passes for the Barrett-Jackson Opening Night Gala. This event kicks off the Scottsdale Auction event and includes various food and drink.
Buyers of the Hummer EV will also get VIP access for two to Carolyn and Craig Jackson’s personal skybox at the 2022 Barrett-Jackson Scottsdale Auction. The buyers can take ownership of the EV on stage at the live auction. Plus, the buyers will have the opportunity to “drop the gavel” at the auction.
And don’t worry, you will have VIP parking at your local Neiman Marcus store.
Why would someone actually buy this?
The price of a GMC Hummer EV Edition 1 starts at around $108,700 if you could get your hands on one. Does the $285,000 price tag make this Hummer extra special? Not really, unless you really like red. But in line with what the Hummer is known for, this SUV is all about excess.
Perhaps there is a significant tax benefit for buying this Hummer from Neiman Marcus. Maybe the buyer really wants to ring the Barrett-Jackson bell. It is also possible the parking at your local Neiman Marcus is horrible and having a particular parking spot makes it worth it. Beyond that, the reason for buying this vehicle is up in the air.
Putting it next to a $6 million diamond is hilarious and also makes one reconsider the idea. Is this $285,000 Hummer EV Edition 1 not actually meant to be purchased? That is to be determined at this time.