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The 2023 Toyota Prius has been the icon of the hybrid world, and the new redesign aims to put it back on top. However, Kia has also redesigned the 2023 Kia Niro hybrid model to vie for the Toyota Prius‘ coveted crown. How does the Prius stack up against the 2023 Kia Niro?

Toyota Prius vs. Kia Niro: power and performance rivalry

A side profile shot of a 2023 Toyota Prius hybrid hatchback model in Wind Chill Pearl parked by the sea
2023 Toyota Prius | Toyota Motor Sales, U.S.A., Inc.

Toyota says it upgraded the 2023 Prius’ 2.0-liter engine to deliver 196 hp, allowing the car to snap a speed of 60 mph in under 7 seconds. The power boost gives the Prius an advantage over the 2023 Kia Niro 2023, which only delivers 139 horsepower from its 1.6-liter engine. With a less powerful engine, the 2023 Niro doesn’t have quite the smooth acceleration, timing at 9.5 seconds when moving from 0-60 mph.

Another distinguishing performance feature is the drive train. While the new Toyota Prius offers an all-wheel drivetrain, Edmunds notes that the 2023 Niro is only available in front-wheel drive. With this setup, the Prius’ engine distributes power to all four wheels, making it a higher-performing car than the Kia Niro. 

With the 2023 Prius, drivers get a continuous variable-speed transmission system, which provides a seamless driving experience and better acceleration. On the other hand, the Kia Niro’s six-speed automated manual transmission delivers a more direct and sporty driving experience.

Is the 2023 Toyota Prius more fuel-efficient than the Kia Niro?

Both hybrids are fuel efficient. According to Edmunds, the Toyota Prius has a hybrid fuel economy of 53 mpg in the city, 54 mpg on the highway, and 54 mpg combined. In comparison, the Kia Niro delivers 53 mpg in the city, 54 mpg on the highway, and 54 mpg combined. The two vehicles tie in terms of fuel efficiency.

However, the Kia Niro takes the upper hand when it comes to the driving range. When full, the 11.1-gallon fuel tank delivers a 588.3-mile driving range in the city and a 599.4-mile range on the highway. The 2023 Prius has a fuel tank capacity of 10.5 gallons, providing a driving range of 556.5 miles in the city and 567.0 on the highway.

Toyota reports that it has a PHEV option, the Prius Prime, which delivers a fuel economy of 133 MPGe in electric-only mode. The manufacturer says drivers can get up to 44 miles of electric-only range with the Toyota Prius Prime. At the same time, its competitor, the Kia Niro PHEV option, delivers 33 miles of electric-only range. 

Which vehicle has more passenger and cargo space?

Both the Toyota Prius and Kia Niro hybrids can seat up to five people. With a length of 181.1 inches, the Prius offers a maximum cargo capacity of only 23.8 cubic feet.

On the other hand, Kia says that the 2023 Niro has a length of 174.0 inches and offers a maximum cargo capacity of 63.7 cubic feet with folded seats. The spacious cargo capacity makes the new Niro better than the Toyota Prius for families.

Price and warranty: which manufacturer offers a better bargain?

While both vehicles are affordable to the average buyer, the 2023 Toyota Prius offers a better bargain. The starting price of the Prius is $28,850, while the Kia Niro’s starting price is $29,190. 

However, Kia’s warranty coverage is more attractive than Toyota’s. The 2023 Toyota Prius comes with a three-year or 36,000-mile basic warranty and drivetrain coverage of five years or 60,000 miles. On the other hand, the Kia Niro has a five-year/60,000-mile basic warranty and a drivetrain warranty of 10 years or 100,000 miles for its hybrid components.

The 2023 Toyota Prius and the Kia Niro are SUVs with impressive specs, good fuel economy, and affordable starting prices. The Prius offers superior performance at equal fuel efficiency, a better transmission system, and is more affordable than the Kia Niro. Meanwhile, the Kia Niro provides more passenger and cargo space, a longer driving range, and stronger warranty coverage.

Related Skip the 2021 Kia Niro and Stick with the 2021 Toyota Prius Instead

Skip the 2021 Kia Niro and Stick with the 2021 Toyota Prius Instead