Can the 2023 Ram 1500 Limited Elite Actually Compete in the Luxury Truck Market?
The Detroit Big Three continue to battle for supremacy in various parts of the automotive market. All three have ditched passenger cars in favor of SUVs and continue to build more interesting feature-packed trucks. Turning away from the hardcore off-road models, we see the new 2023 Ram 1500 Limited Elite, the newest edition to the luxury half-ton pickup truck market.
Will the 2023 Ram 1500 Limited Elite bring enough to your drive?
Stellantis expects this new luxury pickup truck to become the benchmark for the class. Currently, the half-ton luxury pickups include models from Ford, GMC, and Toyota, with a lesser model from Chevy. The Ram 1500 Limited Longhorn comes close to luxury levels, but this new Limited Elite model could be something even better.
The Ram team is pretty confident this truck will hit the top of the lineup. We know this from a quote shared by J.D. Power from the Ram CEO.
“The new 2023 Ram 1500 Limited Elite Edition takes the highest quality materials in the industry and elevates the benchmark for interior comfort into rarified air” – Mike Koval Jr., CEO of Ram brand
How does this new Ram luxury half-ton pickup truck hit the right luxury notes?
The interior area of the new Limited Elite Edition brings:
- Premium leather bucket seats
- A jeweled rotary shifter
- Suede headliner
- Special instrument cluster
- Bright pedal kit
- A heated steering wheel
- Front and rear ventilated and heated seats
- 12-way power driver and front passenger seats
- 60/40 split reclining rear seats
- 19-speaker premium audio system
Which powertrain does the 2023 Ram 1500 Limited Elite use?
Every model of this top-trim luxury pickup truck offers a Crew Cab configuration while using the power of the 5.7-liter Hemi V8 engine with eTorque mild-hybrid assist. This gives the top-level Ram the capability and strength you need to pull a heavy load while enjoying the upscale luxury package. When you head to the lake with your family inside and your boat in tow, you might see several of these half-ton luxury Ram trucks parked at the boat dock.
Does it make sense for Ram to have a more luxurious pickup truck?
Looking back at how luxury trucks came to be, we see that Ram was one of the first brands to enter this arena with the Laramie trim. Since then, we’ve seen the GMC Sierra 1500 Denali and the Ford F-150 King Ranch come into the mix.
Today, the luxury pickup truck market includes:
- Three Ford F-150 models – King Ranch, Platinum, Limited
- Chevy Silverado 1500 High Country
- Toyota Tundra Capstone
- Two GMC Sierra 1500 models – Denali, Denali Ultimate
- Three Ram 1500 models – Limited, Limited Longhorn, Limited Elite
Adding a third luxury version to the mix simply puts Ram in the same class as Ford.
How much does the 2023 Ram 1500 Limited Elite cost?
This new luxury pickup truck has a starting price of $63,305. This price is ideal for a top-level luxury truck and thousands of dollars less than some other trucks with similar equipment.
Is the new Ram luxury truck a good choice?
If you’re looking for a half-ton luxury pickup that delivers amazing comfort and top-level technology, this Ram is hard to beat. You’ll enjoy the benefits of a Hemi V8 engine and a spacious cabin in a truck that can pull a heavy load and make your family comfortable on long road trips.
Next, check out the interior upgrades of the 2023 Chevy Silverado HD, or watch this Ram 1500 video below: