Vehicle design is getting wackier as companies try to distinguish themselves from each other. In the end, that’s really the big difference as tech, safety features, and soon electric motors, are virtually all the same. For some, like BMW’s coming XM, the styling tries too hard and becomes a disjointed mess. Others, like the 2023 Hyundai Palisade, blend trendy mid-cycle refresh without losing their mind. So we’re excited to see the improved 2023 Palisade.

Why the 2023 Hyundai Palisade grille is better

Hyundai’s Palisade has been a winner since the SUV debuted in 2019. We liked it then, but with the new grille and other details, the automaker has improved on an already good thing. The fascia is now bolder and simpler. The pinched-in grille was a clear knock-off of Lexus. Now, it has given way to a more massive grille, with its interesting square chrome blocks. We are seeing that introduced on more Hyundai models. This begins to carry a brand-identifying theme throughout its model lines. 

And it has done this without having to change the hood or fender tooling, though it looks like it did. That brushed-chrome lip at the top is covering the indent for the previous Palisade grille. So the only real new tooling is the grille and surrounding soft bumper on either side of it. Yet, it gives the impression that the entire front end including the fenders and hood is new. They’re not. 

The Hyundai Palisade may have needed the larger grille

So the new front end is more aggressive, but not off-putting. And the lattice of chrome blocks adds interest. All of this comes with an additional 0.7-inches of length. There is a lot that needs to be crammed into the front end of new cars. While it doesn’t seem like much, the extra real estate was probably welcome and necessary. 

In the rear, a new lower valance with an integrated tow hitch is an improvement, too. Towing capacity is the same, however, at 5,000 lbs. That’s probably more than you’ll need, which just adds to the Palisade’s utility. Remember, these are nicely-appointed three-row SUVs for right at $37,000. In many ways, it bumps into much more expensive mid-size offerings. 

Does the 2023 Palisade have new tech?

And the new front and rear ends aren’t even the biggest news. Its tech updates are just as impressive. The multi-screen displays have given way to a single 12.3-inch screen. And it is standard in every trim. Interesting quirks are the availability of white noise of ocean waves or a busy cafe. And you can talk to back seat passengers through a speaker system. 

The Hyundai BlueLink cloud-based app allows for your phone to lock/unlock the doors and remote start. Virtual keys can now be sent and used through Apple or Samsung Wallet. This allows owners to remotely send someone the ability to drive your Palisade without them downloading BlueLink. That ability can be revoked at any time from the host phone. There are also more advanced new warnings so you don’t leave children or dogs inside.  

As to the powertrain, it remains the same as the previous Palisade. That means continuing with the naturally-aspirated V6 hooked to an eight-speed transmission. It is also still available in front-wheel- or all-wheel-drive. Top-of-the-line Calligraphy trim starts at $50,195.