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The 2023 Ford Maverick Lariat is the final Maverick trim. The Maverick has become incredibly popular since its debut because of its unique dimensions and value proposition. The 2023 Maverick Lariat could be the best small pickup truck on the market. The problem is no one can buy the small pickup truck.

How much does the Ford Maverick Lariat cost?

A yellow 2023 Ford Maverick small pickup truck is parked outside.
The 2023 Ford Maverick | Ford

The 2023 Ford Maverick Lariat starts at $27,955. It’s the most affordable mass-produced final trim pickup truck that money can buy in North America.

The Maverick Lariat comes standard with ActiveX-trimmed seats, a leather-wrapped steering wheel, and remote keyless entry. It also includes ambient lighting, a cabin particulate air filter, and cruise control. The small pickup truck features a tire pressure monitoring system, two pre-wired 12-volt electrical leads in the truck bed, and an anti-theft engine immobilizer.

The Ford Maverick Lariat uses a 2.5-liter four-cylinder engine and an electric motor to make 191 horsepower. It achieves an incredible 42 miles per gallon in the city and 33 miles per gallon on the highway. It has the best fuel economy of all pickup trucks. Unfortunately, order books quickly filled up shortly after opening because of the incredibly high demand for the small pickup truck.

The 2023 Ford Maverick Lariat is painfully elusive

A blue 2023 Ford Maverick is driving on the road and towing a small trailer.
The 2023 Ford Maverick | Ford

Since order books are filled, the chances of getting a 2023 Ford Maverick Lariat are slim to none for drivers that haven’t already placed orders. Furthermore, there’s no telling how long the Blue Oval will take to fulfill orders or if deliveries will be completed without any complications.

Ford had plenty of issues fulfilling Bronco orders when the American automaker resurrected and redesigned the nameplate. If the Maverick turns out to be anything like the Ford Bronco, good luck trying to get one anytime soon.

Ford may have created the perfect tiny truck. It’s hard to believe that the Maverick is so popular after just one model year. How did the pickup become so desirable to American drivers so quickly?

The Ford Maverick’s meteoric rise

The Ford Maverick | Ford

The Ford Maverick was unveiled in June 2021. It quickly gained attention because of its size and affordable price. The 2022 Ford Maverick has a starting MSRP of $20,995. It was the most affordable modern pickup truck by a long shot.

The Maverick challenged everything we thought we knew about pickup trucks. It’s also the industry’s first standard hybrid truck. Instead of prioritizing power and capability, the Maverick focuses on fuel economy and value. Drivers from large cities like Los Angeles and San Francisco quickly took a liking to the small pickup.

Its dimensions make it easier to park and maneuver than any other truck. The Flexbed custom truckbed gives the Maverick the utility of a truck mixed with the handling of a smaller vehicle thanks to its unibody design.

The Blue Oval’s pickup is considered the best small truck of 2022 by many automotive publications. Forbes calls the Maverick “the best cheap car you can buy.” The Ford Maverick made so much noise in 2022 that producing enough Maverick models to meet demand was inevitably impossible. So, the Maverick Lariat may be the best small truck that money can buy, but you can’t get one at the moment.


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