Ram has historically been one of the best-selling vehicles on the market. The rallying cry “this is Ram country” is a testament to the brand loyalty stemming largely from Ram not only making a good, reliable truck, like the Ram 1500 but also selling them for a fair price when compared to the competition.
However, the recent chip shortage has all but crumbled the automotive industry, and the Ram brand is no exception. As a result, new car prices have sky-rocketed in recent months. Despite all this, some vehicles are selling under MSRP. Let’s look at those vehicles and how much you can expect to save if you purchase one.
Discounts on new cars, including the 2022 Ram 1500
Consumer Reports has a detailed list of vehicles selling under MSRP for this model year. To come up with their numbers, the folks at Consumer Reports looked back at recent transaction data to see where people found significant savings off the sticker price. They also took into consideration dealer incentives for models. Compared to historical numbers, the savings are slim, but any savings in the current market will be welcomed.
Some examples of vehicles on the list include the Ford F-150 at 7% off and the Ram 1500 at 6% off. The Chevy Silverado 1500 was also on the list at 4% off. The most significant discount was the Alfa Romeo Giulia at 10% off.
Consumer Reports’ favorite pickup truck, the 2022 Ram 1500, is selling for under MSRP
The Ram 1500 was Consumer Reports’ top pick among full-size trucks. With an impressive 6% off MSRP, its loyal fan base is undoubtedly jumping for joy. The newest model has a lighter weight, improved fuel economy, and more room for passengers.
Overall, the improved fuel economy is listed at 17 mpg with the V8 engine and optional mild-hybrid battery system. When properly equipped, the Ram can tow an impressive 12,750 pounds. It has a curb weight ranging from 4,768 to 6,396 lbs, which is significantly lighter than other Ram trucks from previous years.
What is the difference between MSRP, sticker price, and invoice?
MSRP is the manufacturer’s suggested retail price, and it’s the price the manufacturer recommends the vehicle be sold for. The sticker price is how the individual dealers price the vehicle for sale on their lot. Invoice is typically not known by the buyer. This price is what the dealer paid the manufacturer to buy the car for their lot.
Often, MSRP and sticker prices will be very close, and this is by design. When you buy anything, especially a high-dollar item like a car, you want to feel like you are getting a great deal. The sticker price is set with this in mind to allow for some haggling with the dealer.
However, even if you get the car for significantly less than the sticker, you may still be paying a lot more than the dealer paid the manufacturer for it. This margin is very slim with vehicles in short supply because the demand exceeds the supply. As a result, consumers are paying more for vehicles due to the chip shortage that has plagued the automotive industry.
Even though it’s a seller’s market, you can still get a good deal if you plan accordingly. Doing your research before you head to the dealership is one of the best ways to save money when buying your next vehicle. The Ram is one of the best-selling full-size trucks on the market. So if you are in the market, now may be your best chance to save some money since the end of the chip shortage is nowhere in sight.