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The 2022 Ford Maverick is astoundingly affordable. Its starting price is much lower than the starting prices of competitors. How can the Blue Oval charge so little for its new small pickup truck?

Why is the Ford Maverick so cheap?

The 2022 Ford Maverick starts at just $19,995. The Maverick is affordable to buy because the Blue Oval made it affordable to produce using other Ford models’ parts.

A blue 2022 Ford Maverick small pickup truck is parked.
The 2022 Ford Maverick | Ford

The American automaker’s small new pickup truck is simplistic by design. It may strike some consumers as barebones, but Ford provides plenty of opportunities to add more features to the Maverick in the form of trim levels and packages. The Maverick also has two different engine options.

Consumers have the choice to keep the Maverick basic or load up the Maverick Lariat final trim level with a 2.0-liter EcoBoost engine, the 4K Towing Package, FX4 Off-Road Package, and Lariat Luxury package. If buyers choose the latter, they get double the towing capacity of the standard Maverick, all-wheel drive, ActiveX bucket front seats, and plenty of other plush features.

So, the base model Maverick is cheap, but buyers could spend over $39,000 on a Maverick packed with goodies (and that’s before destination fees). Ford has successfully produced an entry-level pickup truck so affordable that it’s attainable for most Americans. The company also offers enough trims, packages, and add-ons to enhance the quality and capability of the small truck.

Is the Ford Maverick bigger than the Ranger?

The Ford Maverick is much smaller than the Ford Ranger midsize pickup truck. The Maverick is 200 inches long, 73 inches wide, and 69 inches tall. The Ranger is 211 inches long, 78 inches wide, and 71 inches tall.

A red 2022 Ford Maverick small pickup truck is driving on the road.
The 2022 Ford Maverick | Ford

The Ranger is longer than the Maverick by 11 inches and nearly half a foot wider than the Maverick. It’s also slightly taller than the Maverick.

The Blue Oval made the Maverick the smallest truck in its lineup to appeal to a new demographic. The Maverick is marketed toward consumers who normally prefer cars or small SUVs over trucks. The Ford Maverick mixes the fuel economy and convenient size of a small car or SUV with the utility of a small pickup truck.

How well is the Ford Maverick selling?

The Ford Maverick is the best-selling truck in the subcompact truck vehicle segment. Its only true competitor is the Hyundai Santa Cruz when it comes to size.

A blue 2022 Ford Maverick small pickup truck.
2022 Ford Maverick | Allison Barfield, MotorBiscuit

Consumers are loving the new Ford Maverick, especially in cities like LA and San Francisco. According to Ford Authority, the Maverick is even outselling the Ford Ranger.

The small pickup truck has the potential to make a major impact in the market as the nameplate ages. Will the Ford Maverick become the most popular small pickup truck, or is its affordability too good to be true?

Read about why the Ford Ranger may be a better buy than the Maverick in the next article below.


The Ford Maverick Left the Struggling Hyundai Santa Cruz Behind