2021 LA Auto Show: Hyundai SEVEN Concept Is A Living Room On Wheels

The Hyundai SEVEN is easily one of the most radical concepts at the 2021 LA Auto Show. The automaker’s latest concept car was revealed in extravagant fashion and even featured a ballet dancer! We love it when brands go over the top at auto shows. After the dancer leaped off the stage, we got up close and personal with the Hyundai’s latest EV concept.

Hyundai SEVEN is built on the automaker’s E-GMP platform

The Hyundai SEVEN concept is the latest vehicle from the brand built on its Electric-Global Modular Platform (E-GMP). The E-GMP is essentially Hyundai’s take on the popular “skateboard” style chassis that most automakers, including Tesla, use on their EVs.

The advantage of the platform is that it allows designers and engineers to maximize interior space for comfort and utility. Considering that the SEVEN Concept is an SUV, optimization of space is a significant benefit.

Though, for an SUV, the SEVEN has a very sleek silhouette. Looking at the SEVEN, it becomes clear that the designers took liberties with the EV’s body lines, avoiding conventional SUV styling cues.

The front of the SEVEN features “Parametric Pixel” lights similar to those found on the IONIQ. Pixelizing the lights sounds like a simple concept at first, but it goes a long way in giving the SEVEN a futuristic look.

“The SEVEN concept demonstrates Hyundai’s creative vision and advanced technological development for our electrified mobility future,” said Hyundai Motors NA CEO José Muñoz. “Its innovative interior space, eco-friendly powertrain and cutting-edge safety and convenience technologies reveal an exciting future for Hyundai SUV customers.”

The SEVEN Concept has the most comfortable interior at the 2021 LA Auto Show

The interior of the Hyundai SEVEN Concept seen at the 2021 LA Auto Show
Hyundai SEVEN Concept interior | Andrew Beckford, MotorBiscuit

You may notice several things missing from the Hyundai SEVEN’s interior, including the steering wheel. Instead, the SEVEN features a “control stick” similar to a fighter jet, but the control stick hides away inside the driver’s seat when not in use or autonomous driving mode.

There is also no dashboard or gauges. Instead, the Hyundai SEVEN is effectively designed as a mobile living room. Both front seats have armrests, and the passenger side seat is even paired with an ottoman! We’re not kidding.

Instead of a “bench style” back seat, rear passengers can comfortably sit on an “L” couch. The SEVEN easily has one of the most comfortable looking interiors on display at the 2021 LA Auto Show.

“The interior opens up a new dimension of space that cares for its passenger as a family living space,” according to SangYup Lee, Senior Vice President, Head of Hyundai Global Design.

The SEVEN is environmentally friendly inside and out

The Hyundai SEVEN Concept exterior as it is parked on stage at the 2021 LA Auto Show
Hyundai SEVEN Concept | Andrew Beckford, MotorBiscuit

As luxurious as the Hyundai SEVEN concept’s interior is, it will score major points with environmentally conscious (and germaphobic) people. First, to keep everything clean and reduce the chances of any viral transmission, the Hyundai SEVEN is equipped with a “Hygine Airflow System” and UVC sterilization.

The Hygiene Airflow System is engineered to be similar to airflow management systems found in passenger aircraft. Air enters the system via intakes found on the SEVEN’s roof rails. Once the air circulates through the vehicle, it exits through vents located behind the rear wheels. To keep surfaces clean, the interior fabric is treated to have antibacterial properties. There is also “extensive” use of copper on high-touch surfaces.

Beyond that, most upholstery and surfaces are made from sustainable materials. Mineral plaster, bamboo wood, and bio-resin are just some of the environmentally friendly materials utilized inside the SEVEN Concept.

It is doubtful that Hyundai will ever produce the SEVEN as it appears in this radically unconventional concept form. However, it does serve as a hint of things to come in future vehicles. We’re keeping our fingers crossed that the ottoman makes it to a production vehicle eventually.

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