In the words of Sam Cooke, “It’s been a long, a long time coming….” Although racial justice and the 2021 Ford Bronco aren’t even close to being on the same playing field of importance, it is a relief to finally report that the 2021 Ford Bronco is shipping to dealers. Like, Broncos are going to be in the actual real world. Hallelujah!
The time of the 2021 Ford Bronco has finally come
According to CarScoops, the 2021 Ford Bronco two-door and four-door models are built in Ford’s Michigan mega plant that just got a $750 million renovation. To help tackle the extra labor needed to get the Bronco on track, the Michigan Ford plant hired an additional 2,700 new employees.
The Bronco is set to dominate the new 4×4 SUV game. As the Bronco has gotten continually delayed, Ford has used that time to address customer complaints, design flaws and added hundreds of add ons and accessories to the Bronco line.
The Ford Bronco is gunning hard for the Jeep Wrangler’s throne
For a long, long time now, the Jeep Wrangler has been the go-to off-road adventure mobile. These sturdy little 4x4s are synonymous with outdoorsy folks. If you picture a Wrangler, you will likely see some national parks stickers, a Thule rack of some sort, and mud-splattered down the side of it. This is what the Wrangler is all about.
Part of its success has been how easy they are to modify and personalize whatever activity an owner wants to do. Now the Bronco is aiming to take that mantle.
The 2021 Ford Bronco is going hard at the Wrangler. Think about it, it has a removable roof and doors, comes in two- and four-door has hundreds of bolt-on accessories, and is also a rectangle on wheels.
Hopefully, it’s as good as we think
There are currently over 125,000 orders for the new Bronco. This is pretty great considering the tumultuous economic times we have seen over the past 18 months. Weirdly, the delays have probably helped the Bronco in certain ways. Over the past year, all the hype and hubbub has never really turned into frustration but more excitement and anticipation.
The risky part of that is now that the Bronco is shipping, people are going to be very disappointed if it isn’t all it’s cracked up to be. We have no reason to think it won’t be great, but too much build-up can make for unrealistic expectations.
The World is rightfully excited about the new Bronco
“We know the fans have been waiting for the Bronco – and we’re so excited to bring it back,” said Suzy Deering, Ford’s chief marketing officer. “And this Bronco is better than ever. We’re staying authentic to Bronco’s goes-over-any-terrain heritage. We have leveraged the brand’s Built Wild innovative design, durability, and advanced off-road capability to get the most out of every adventure in the wild.”