2021 Aston Martin DBX: Can the Luxury Brand’s 1st SUV Save the Floundering Company After All?
Aston Martin is a beloved luxury automaker for many real-life people, partly because of James Bond. Aston Martin is a famous automaker. However, it hasn’t been selling many cars lately. That’s where the 2021 Aston Martin DBX comes along, and as Aston Martin’s first SUV, it might just save the company.
A bad year for Aston Martin
2020 was a bad year for a lot of people, and this was also true for companies. But, in Aston Martin’s case, it seemed like the coronavirus (COVID-19) pandemic was speeding up the inevitable. Aston Martin wasn’t selling that many cars before the pandemic, and in 2020, it sold even less. That’s where the DBX was supposed to come in for the British company.
The DBX, Aston Martin’s first SUV, was supposed to breathe new life into the brand. However, it wasn’t clear if the DBX could do that. In the first half of 2020, Aston Martin lost a lot of money. Not only that, but the British automaker also cut about 500 jobs in the summer of 2020. This led many to speculate on when the renowned company would ultimately get sold off.
The 2021 Aston Martin DBX might just save the day after all
According to Reuters, the DBX has indeed sold very well for Aston Martin. Overall, sales were up by 224% compared to last year, and as such, Aston Martin’s revenues improved significantly. That said, the DBX hasn’t stopped Aston Martin from still losing money overall, but it has put a band-aid on the losses for now.
According to Reuters, Aston Martin posted a pretax loss of about $314 million in the first half of 2020. However, thanks to the DBX’s sales, Aston Martin’s pretax loss was just $126 million. Aston Martin isn’t out of the woods yet, and it still has a way’s to go before it turns a profit. However, the DBX’s solid sales show a path forward for the British automaker.
Overall, according to Reuters, Aston Martin sold as many DBXs as it expected. In the first half of 2021, Aston Martin sold 2,901 cars, and the DBX accounted for more than half of that number. Aston Martin hopes to sell at least 6,000 vehicles by the end of 2021, and the DBX would be a significant share of that number.
An overview of the DBX
The fact that the DBX has been a success shouldn’t be too surprising. It’s still an Aston Martin, and as fans might expect, it’s quite a sporty SUV. The DBX has a 4.0-liter twin-turbocharged V8 engine, courtesy of Mercedes. This powerful V8 gets 542 hp and 516 lb-ft of torque, allowing the DBX to go from 0 to 60 mph in just 4.3 seconds. It’ll also top out at about 181 mph.
While some customers might be buying an Aston Martin for its performance, others spend their hard-earned cash on more than that. The DBX starts at about $177,000, so of course, it comes with quite a few features.
For example, not only does the DBX have a high-end interior that uses a lot of luxurious and comfortable materials, but it’s also advanced. It comes with a 12.3-inch touch screen display and a 360-degree camera system. The best part is its size. Since it’s an SUV, the DBX allows Aston Martin fans to have a practical car that can be used for everyday driving.