While you won’t be able to take delivery of a 2019 Ford Ranger until the start of next year, the automaker has released pricing and online configuration for its midsize pickup. As of August 14, shoppers can head to the Ford site to personalize and pre-order the pickup.
Every Ranger will comes standard with a 2.3-liter EcoBoost turbocharged engine, a 10-speed automatic transmission, and driver-assist safety technology. Beyond that and other standard equipment, buyers have choices to make. Here are some key price points for the 2019 Ranger and how they match up against the competition.
1. Base (XL Supercab) models start at $25,395.
Ranger’s base model is the XL Supercab with rear-wheel drive and a 6-foot bed starting at $24,300 plus $1,095 destination charges. That gets everyone to about $25,400 before anything else happens. Shadow Black, Oxford White, Ingot Silver, Magnetic, and Blue Lightning serve as the standard colors.
The XL also comes with 16-inch steel wheels, cloth bucket front seats, auto-dimming rearview mirror, single-zone AC, and other basics. (A 2.3-inch instrument cluster 3.5-inch center stack rule the displays.) Standard advanced safety equipment includes pre-collision assist with auto-braking. Four-wheel-drive models start at $28,460.
An XL SuperCrew (5-foot bed) gets started at $27,615 and jumps to $31,775 with four-wheel drive.
2. XLT ($29,035) and Lariat ($33,305)
A Ranger XLT edition brings much more in the way of interior comforts and safety tech. Meanwhile, Ford SYNC 3 comes standard, as do larger displays, keyless entry, a 6-speaker stereo, a WiFi modem, and many other options. Hot Pepper Red ($395) becomes one of the color choices, too.
The XLT SuperCrew with four-wheel drive starts at $35,210, which exceeds the Lariat base price ($33,305).
In Lariat, the third and highest trim for the 2019 Ranger, you find standard LED lights, exterior upgrades, and the other type of flourishes you find in high-end Ford F-150 models. With four-wheel drive in SuperCrew configuration, you’ll start at $39,480.
3. Package highlights
Starting with the XL trim, Ranger buyers can add the STX Appearance package ($995), which brings 17-inch aluminum wheels, premium cloth seats, and the premium Saber color (pictured above). That goes with equipment package 101A ($1,135) that drops SYNC, power mirrors, and other extras into the mix.
Moving up, XLT models start with 17-inch wheels and most of the tech in XL packages. The heavy hitter is equipment package 302A ($2,800) with 8-way power seats and power lumbar plus Sport Appearance package.
Lariat models come standard with 18-inch wheels, leather-trimmed front seats, and Sirius satellite radio. A Bang & Olufsen premium sound system headlines the main package (501A at $1,795). FX4 models did not get pricing yet.
4. Midsize pickup pricing in 2018
At first glance, the base price of midsize pickup competitors like Chevrolet Colorado ($21,590) and GMC Canyon ($22,395) will look attractive compared to the 2019 Ranger. However, they both start with 4-cylinder engines that won’t match Ranger’s EcoBoost for power.
The V6 Colorado ($25,730) and Canyon with automatic transmission ($25,245) fall right in line with Ranger’s base model, and Ford’s truck might even outdo these models in horsepower or torque. (We’ll have to wait to confirm the exact specs.)
As for Toyota Tacoma, the 4-cylinder model ($26,445) actually costs more than the base Ranger. A Tacoma with V6 ($31,365) is quite a pricey proposition.
With these numbers in mind, the 2019 Ranger looks competitively priced. If you’re so inclined, you can start configuring one now.