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Toyota produces some of the most impactful automobiles in the industry. This may seem like hyperbole, but the brand produces the most popular SUV in the world, the Toyota RAV4. It is also responsible for one of the longest-lasting SUVs ever made, the Toyota Land Cruiser. Toyota produces one of the most impactful hybrid models ever made as well, the Toyota Prius. The brand’s Tacoma nameplate is making major waves in the pickup truck segment. Here’s why no other midsize pickup is touching the Tacoma in the years to come.

The Toyota Tacoma is adapting to the times

A lime green 2023 Toyota Tacoma midsize pickup truck is off-roading in the sand.
The 2023 Toyota Tacoma | Toyota

If any brand knows that you have to evolve to stay competitive, it’s Toyota. The Japanese automaker recently axed the Land Cruiser nameplate and redesigned the Prius, Tundra, and Sequoia nameplates. Toyota has been criticized for letting some nameplates get antiquated while competitors redesigned rival models, but the Tacoma has kept up with the competition in recent years.

The Toyota Tacoma is long-lasting and has incredible off-roading capability. It’s one of the few models in its segment that actually appreciates with time. The Tacoma retains its value well, and it’s affordable compared to some of its rivals.

The 2023 Toyota Tacoma starts at $27,750. It uses a 2.7-liter four-cylinder engine to make 159 horsepower and 180 lb-ft of torque. The midsize pickup truck gets 20 miles per gallon in the city and 23 miles per gallon on the highway.

Toyota’s pickup will be completely redesigned for the 2024 model year. MotorTrend claims that the 2024 Toyota Tacoma will be available in gas, hybrid, and fully-electric options. That’s right, we’re getting an electric Toyota Tacoma. Some of the many advantages of a Taco with a hybrid or electric powertrain system include increased torque and off-roading capability.

The 2024 Toyota Tacoma doubles down on its strengths

A 2024 Toyota Tacoma Trailhunter teaser.
The 2024 Toyota Tacoma Trailhunter | Toyota

Toyota is aware that the Tacoma nameplate has become synonymous with off-roading. According to Motor1, the brand plans to offer a configuration called the Trailhunter for the popular midsize SUV. There’s still much to learn about the Toyota Tacoma, but one thing is for sure. Toyota will continue to deliver a superior off-road experience with its midsize pickup truck thanks to the standard features of its off-roading configurations.

The 2024 Tacoma seems like it’ll be one of the most appealing model years yet due to all the new options and configurations. The midsize pickup truck is going to play a major role in the brand’s future, and it won’t be left behind during the push for electrification.

Should you get a 2023 Toyota Tacoma?

The 2023 Toyota Tacoma is easily one of the best options in its segment, but now may not be the best time to get a Taco. Since the midsize pickup truck is due for a complete redesign, consumers could miss out big time by getting a 2023 model year instead of the 2024 Toyota Tacoma.

As far as value proposition and reliability go, the 2023 Toyota Tacoma is a decent option. If you want a Taco that’s really looking to shake things up, waiting on the 2024 model year could be your best bet.


Is the 2024 Toyota Tacoma Trailhunter the Best New Trim?