Camper vans are a popular way to go on vacation nowadays, and there are many options available for customers. While many camper van and RV manufacturers are based in the U.S., manufacturers from abroad are getting in on the action too. Here’s a look at the $140,000 Italian camper van that’s looking to do some serious business in America.
An overview of the Wingamm Oasi 540 camper van
Unlike the huge RVs somewhat common in America, the Wingamm Oasi 540 is actually on the smaller side. The Oasi 540 is just over 17 feet long, and that’s almost half the length of many RVs. In fact, full-size pickup trucks like the Ford F-150 can be longer than the Oasi 540. That being said, Wingamm makes up for that small size with luxury features. After all, the Oasi 540 costs about $140,000, according to Business Insider.
That high price tag will provide customers with access to a bathroom with a shower, a toilet, and a sink, a kitchen with a fridge, and of course, a bedroom. All of these places are immaculately designed in addition to being luxurious. For example, although the little camper can only comfortably house up to four people, they can enjoy features like memory foam mattresses and heated floors.
There’s also enough seating space so that up to six passengers can relax in the Oasi 540. Additionally, while the Oasi 540 is a luxurious camper, it’s also a practical one as Wingamm has equipped it with quite a few storage options. Due to how great these features look and sound, Americans are already excited to buy one. Indeed, many are on a waitlist to buy an Oasi 540, according to Business Insider.
How the Wingamm Oasi 540 is already doing well
As Business Insider reports, Wingamm usually sells its camper vans in Europe. While many Americans in the past have asked Wingamm to bring its camper vans to the U.S., Wingamm didn’t do that until recently, according to Business Insider. In any case, Wingamm plans to sell the Oasi 540 in the U.S. in 2022, but only in two areas, LA and New Jersey.
Wingamm then plans on selling its camper van nationwide in 2023. As a result of these moves, many Americans have already joined Wingamm’s growing waitlist. Business Insider wrote that, after an article was written about the Oasi 540 in June, its waitlist grew quickly. It’s slowed down now, with the waitlist currently at about 550 units. However, this was before Wingamm even started marketing the camper van.
However, even when Wingamm starts selling those camper vans in 2022, it may be a while until people can enjoy them. As Business Insider said, Wingamm currently plans to make, at most, 200 units in its debut season. That number will grow to 500 units per season later, though, depending on the popularity and success of the model.
The camper van and RV business is booming
If nothing goes wrong, then Wingamm’s going to make a lot of money from this entry into the U.S. market. After all, other RV companies are doing great, thanks to the pandemic. The initial shock of the pandemic caused huge drops in stock prices for RV companies, but the popularity of RVs has since allowed those companies to bounce back stronger than ever.
Wingamm has a good advantage in that the Oasi 540 will not compete with many other RVs. After all, it’s a luxury camper van that’s on the smaller side. As such, the Oasi 540 has a good chance of doing as well as some of its bigger rivals. That said, it may not compete too well with its cheaper peers.