The Specialty Equipment Market Association (SEMA) has its annual industry showcase in Las Vegas, and this year Fiat-Chrysler is storming the event with more than a dozen vehicles that were given Mopar’s aftermarket treatment. Each one of the automaker’s five brands — Dodge, Chrysler, Ram, Jeep, and Fiat — is entering the spotlight at the 2014 SEMA Show. Here are 10 new vehicles that highlight the Fiat-Chrysler display.
Dodge Charger R/T Mopar Concept
Mopar gave the Charger R/T its full aftermarket treatment for the concept appearing at SEMA. A new front splitter, Mopar side sills and sill extensions are designed to improve handling and aerodynamics in the four-door muscle car. More modifications are seen in the rear, where Mopar added a one-piece spoiler and a valance framing the exhaust tips. “TorRed” exterior paint and 20-inch wheels frame the exterior while cold-air intake adds another dose power to the 5.7 -liter Hemi V8 under the hood.
Jeep Renegade Frostbite
Mopar shows off how customization can have a purely aesthetic focus in the Jeep Renegade Frostbite. Trimmed in white with accents in aqua blue for both the interior and exterior, the Frostbite design is aimed at adventurers out to catch the first (and last) snowfalls of the season. A Mopar roof rack will bring skis and snowboards to the slopes, while the rock rail guard from Jeep Performance Parts should allow drivers to plow through any obstacles blocking the way.
Dodge Dart R/T Concept
At a base price below $17K, consumers may have some room to work with when upgrading the Dodge Dart, and the R/T concept at SEMA lays out an attractive path to follow. The hood roof and deck-lid are done in matte black to contrast the “O-So-Orange” exterior paint job, while a more aggressive front fascia and front chin splitter highlight the possibilities of the Mopar Dart body kit. On the performance front, a Mopar brake kit and adjustable coil-over suspension join a hood-mounted air duct in making the Dart a meaner entry in the compact class.
Fiat 500 Abarth Scorpion
The Italian wing of Fiat-Chrysler also got its share of aftermarket upgrades for SEMA, starting with the Fiat 500 Abarth Scorpion. Lightweight Abarth wheels and a cat-back exhaust system hit the performance notes, while a slick paint job and a scorpion graphic outline offer notable upgrades for the exterior. Other elements of the Mopar design package include carbon mirror caps, chrome-trimmed Fiat badging, and colored fog lamp pockets. Making a mini car this cool was no mean feat.
Ram 2500 Outdoorsman
Designed to creep into the wild under the cover of camouflage, the Ram 2500 Outdoorsman builds upon the Sun Chaser that Mopar showed off at SEMA 2013. A camo bed tent offers sleeping quarters while the flip-up setback tailgate transforms into a bench that seats two. Mopar fender flares offer the right note of intensity on the Mossy Oak exterior design. BFGoodrich tires measuring 35 inches by 12.5 inches are ready to tackle any grade of earth the Outdoorsman may encounter.
Dodge Challenger T/A Concept
It was impossible Mopar would turn up at SEMA without another scorching version of the Dodge Challenger. In the T/A Concept, the automaker recalls a Trans Am package Challenger drivers in the 1970s once took to the streets. A black Mopar front splitter and deck-lid spoiler join the center hood scoop for an appearance that photos don’t do justice. Outlined in Sublime Green paint with matte black hood and accents, the Challenger T/A Concept sports a boatload of performance modifications. Lightweight aluminum wheels, Brembo six-piston calipers, and a Mopar induction system aim to get the most out of the 6.4-liter 392 Hemi.
Chrysler 200S Mopar
For drivers who want the menace of a performance vehicle along with the functionality of a midsize sedan, Mopar is presenting a modified Chrysler 200S that will go on sale by summer 2015. Front visual cues (front splitter, side sills, rear valance) come courtesy of the Mopar body kit, while the whole vehicle takes on a lower stance with the custom coilover kit. Cold-air intake, a cat-back exhaust, and Mopar brake kit serve up a performance boost in the 200S at SEMA.
Fiat 500L Custom
The Fiat 500L Custom may look a bit frumpy compared to its scorching neighbors at the FCA display, but Mopar gave it the aftermarket treatment anyway. Lightweight Mopar wheels and splitter join the cat-back exhaust in pushing the 500L Custom’s performance capabilities. A new paint job and Mopar splitter do what they can to spice up the car’s appearance.
Dodge Viper ACR Concept
Dodge tried to push the performance cred of the Viper even further with upgrades focused on weight reduction. Carbon fiber is the material of choice for the front splitter and dive planes that went in for added downforce and improved handling on the track. The ACR concept’s interior is stripped down and given carbon fiber substitutes to keep even more weight out of the picture. ACR-style white paint on the Viper gets a black center stripe and an asymmetrical Adrenaline Red stripe make it every bit as good to look at as drive.
Jeep Renegade Riptide
Rounding out Fiat-Chrysler’s SEMA showcase is the Jeep Renegade Riptide featuring an outfitting worthy of the ultimate surf safari. Vibrance Grandeur Blue contrasts the lighter blue paint base while mopar carrier racks handle whatever boards might be appropriate for the incoming swell. The Renegade Riptide’s interior also gets the blue treatment with white accents and teak floor mats that push the surf-inspired design up another notch.
Industry figures from every part of the auto ecosystem converge on Las Vegas for the SEMA Show, and Fiat-Chrysler has done more than its share to draw visitors’ attention to the company’s vehicle line.