1 Automaker Engineers its Own Premium Audio System

In-car audio systems are often mediocre at best. However, many automakers offer premium audio systems, usually engineered and manufactured in partnership with an audio specialist brand. For example, Toyota uses JBL speakers; some use Fender, Bose, etc. Contrarily, one automaker engineers its own premium audio system, and it’s one of the best available. Have you heard of Rolls-Royce Bespoke Audio?

Rolls-Royce: The automaker that engineers its own premium audio system

The interior of a Rolls-Royce Phantom, the only automaker that engineers its own premium audio system, Bespoke Audio.
Rolls-Royce Phantom interior | Rolls-Royce

When you think of premium audio systems in vehicles, you never think about the one made by Nissan or Ford. If Chevy’s premium audio was created by Chevy, people wouldn’t prefer it over Fender, Bose, or JBL systems. However, with a brand as iconic and luxurious as Rolls-Royce, the reputation differs. According to CarBuzz, instead of working with an audio company to develop a system, Rolls-Royce Bespoke Audio is designed into the car from the start by in-house engineers.

Furthermore, bass tubes are integrated into the sills and windows using sound-dampening insulation between the glass panes. CB struggles to find the words to describe how good the audio sounds inside. Moreover, Rolls-Royce developed and tuned the audio system to work perfectly inside the automaker’s vehicle. Rolls-Royce models are designed with audio in mind. Other brands throw a premium system into their car as an afterthought.

Bespoke Audio: Made for Rolls-Royce

Rolls-Royce Phantom, the only one automaker engineers its own premium audio system, Bespoke Audio.
Rolls-Royce Phantom | Rolls-Royce

“It’s impossible to detail the Rolls-Royce system in a few hundred words, and the word ‘painstaking’ feels like an understatement when talking about how the sound is developed and tuned. What instantly stands out is the bass; so deep and responsive it makes other luxury brands sound cheap.” CarBuzz praised Bespoke Audio as one of the best available premium audio systems in 2022.

Your first thought is probably about the price of Rolls-Royce vehicles. That’s perfectly justified, as it’s challenging to compare most automakers’ products to one that costs upwards of $300,000. However, the automaker’s premium audio system beats even its closest competitors. For example, Bentley has partnered with Naim Audio, a British high-end audio manufacturer, since 2008. While it is undoubtedly an excellent option, it isn’t the same as Rolls-Royce models built with audio in mind.

How good is Bespoke Audio?

There’s only one automaker that engineers its own premium audio system. Bespoke Audio is custom-built specifically for the iconic Rolls-Royce vehicle lineup. For those of us who will likely never hear it in person, just how good is the Bespoke Audio system? Firstly, the 1300-watt system uses an 18-channel amplifier and 18 speakers, including two exciters in the headliner. Next, seven mid-range speakers, seven tweeters, and two subwoofers in the trunk ensure every seat in the house sounds like the front row at a concert.

In addition, a built-in microphone monitors ambient noise fluctuations and adjusts the sound accordingly. Moreover, the speakers use sound-correction technology from Dirac to eliminate dead spots. Lastly, the premium sound system’s hard drive can store 20.5 gigabytes of music. That’s a lot of tunes, and there’s nothing required for it to play.

Only one automaker engineers its own premium audio system

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The Rolls-Royce Bespoke Audio system is one of the best, possibly the best, systems available in cars. Anyone who values excellent sound inside their vehicle would find Rolls-Royce more than satisfactory. Could we see other automakers develop their own premium system in the future? Building the sound into the car specifically for each model instead of partnering with another company is unique and yields excellent results. It may not be a cost-effective practice for more affordable automakers, but we can always hope. For now, you’ll need a few hundred thousand dollars to enjoy the only in-car premium audio system engineered in-house by the automaker.

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